Why will somebody buy from you? They will only buy because of either of two emotions: Fear or Aspiration.Nobody will ever do anything in their lives if there is no fear or aspiration. Every decision we make, every product that we buy, either improves our lifestyle or makes us feel secure.

The Million-Dollar Question.

Most people don't achieve anything in their life because most people don't do anything in their life. If you belong to the number who will say, 'I will read the first chapter tomorrow', put this book down. Forget the book. I don't want you to read this book. If you're go Ng to read a chapter a day. Only then read the next line. You are starting a new life with this book. This book can be completely useless or completely valuable for you; it's up to you to decide.

FACT:

How do you negotiate with someone?Negotiate is a game with just one rule managing the power shift. What does it mean and how does it work, you ask? Simple. Make the other person feel like they're winning. and when do people feel like they're winning? when they feel powerful.Negotiation is nothing but a psychological ego game. While negotiating, people want to feel that they are smarter than you. So, all you have to do is stroke the other person's ego. Make them feel they've got the better of you. How do you do that? By Shifting the power dynamic.

How To Negotiate.

The people who are made fun of aren't stupid, it's the people who make fun of them that are.The hardest realities of your life teach you the most important lessons.

fun is important

You can build a business in every field, it's all about how good you are in that field.

Life is like a buffet; get up and pick what you want. Try looking at, smelling and eating different things, and then take more of what you like. Don't treat it like an à la carte, because no one is going to serve you your favourite dish on the table

The easiest way to get rich is to become the producer of the thing you consume the most.Answer this one question today: Are you a consumer or are you a producer? This one question has the power to drastically shift your mindset from a person who is just thinking or dreaming about achieving big things to a person who actually achieves those dreams.There are two kinds of people in life. Achievers, and those who think they want to become achievers .The people who consume end up spending more, and people who produce end up earning more.Be an executor instead of a knowledge hoarder.

The 'VS' Game

Set goals, But focus far more on the process that'll get you there. Simply put in a system and follow it to reach your ultimate destination. You need to push yourself in the right direction, in the direction that takes you one step closer to your aim, one that doesn't mess with it. Also, beware of the fact that your goal is affected by factors beyond your control.You won't be able to achieve your goals if you only focus on them; instead, focus on your daily habits--- that will dictate whether on not you will achieve your goals.

Don't Focus On Your Goals

If you learn how to have leverage over people, success become easy for you. The only way you can make a lot of money through video production is when you have more knowledge and skills than the remaining 99 per cent of the people who are already in the market. You need to figure out that one thing the 99 per cent don't know about but you do. That is the easiest way to make money in today's world.Skill is not stalking - the skill is researching, keeping an eye on trends, finding out why everyone is doing some random dance steps on social media - that is the skill.

How to be successful 

Prepare the product, package it with emotion and make it fell like it's urgent- that's it; that's how you can sell anything. I call it the [P+E+U] Method [Preparation, emotion, urgency]Why would somebody buy from you? if you want to sell, you need to understand your buyer. People buy things because they need them. why would they want to buy from you? because you have something they need.FIND THE DRIVING EMOTION AND LEARN HOW TO TACKLE OBJECTIONS THAT COME YOUR WAY, AND YOU'LL SELL ANYTHING.

How to sell a product.

The crypto companies are not saying you should use their wallets because they're the best. They're saying you should use their wallet to buy today because tomorrow it will go up. You become part of that 1 per cent of people today who will not regret tomorrow. The rest will regret tomorrow that they did not buy it today. Do you want to be part of that 1 per cent or the 99 per cent? That is what crypto companies are trying to advertise.

FOMO

Until we admit that we suck at things, we won't be able to work on the part that sucks, and our ego won't let us grow.

"Imagination and emotion are the only two blessings human being have, Which the education system is killing from day one."

Remember, people can only make fun of things you yourself are conscious about. Once you join them in the laughter and start taking the jokes, the laughter will stop.The only thing that is stopping you from growing is your fear of looking stupid in front of people.Don't walk away from negative people, RUN.You know exectly what you have to do. You just have to defeat your fear. stop caring about what others think and win at life.

Be Ready To Look Stupid

You see something new; you find out about the mind-blowing features of it and then you add your own touch to that something.THE ONLY ART I'LL EVER STUDY IS STUFF THAT I CAN STEAL FROM ~ DAVID BOWIEArt is twice removed from reality.Be inspired and influenced by what is already around and make it your own. Take inspiration from different places and create something of your own.None of us would've learnt anything if there was nothing to copy from.

Start Innovating, Start Copying

Without overthinking, life gets ten times better. Honestly, thinking has caused me more harm than not thinking has ever done. It has burned more bridges than I was able to build in the first place.Thinking is like a prison and your success is the prisoner. once you set yourself free, once you stop giving things a second, third, fourth thought, you break free. you will stop thinking and start doing.If you waste all your time thinking, When will you get the time to live?

Just Stop Overthinking.

Being stuck at something even when you know you are bad at it. It is important to improve, but the other thing as important as Improving is knowing when to quit.If something is not working out for you, quit. Life is too short and there are too many other opportunities to be stuck at a thing that is not working out.If you think you can get better at it. Research and learn and get better. If you think you can't do it, take professional help and find someone who can do it for you. But don't let it stop you from growing.You suck more if you think you don't suck.

You Suck - Admit It!

Guess what's the best thing about getting rich? You only have to be right once .You can fail 999 times but if you get it right once , boom! You are going to the moon .

When you feel like you have nothing, no experience, no connections, no money, you still have the biggest power of them all- The power to ask! again and again till you get a yes.

We should focus on questions, curiosity and appreciation. In my head, in the perfect school, every time someone asks a question, they will be told ' you are curious ', not ' you are stupid'.No question is stupid, it's just a way of seeing things. Something which is stupid to me is not stupid to you, and vice versa. Why do some people in school have the right to decide whether or not my questions are stupid? How can they dismiss me and my curiosity?Our school system doesn't focus on our strengths; instead, it ridiculous us for our weaknesses.

Focus 

This means that you make the other person feel more powerful than you. You do it by first talking about the deal, then shifting the conversation to hype up the other person.Ask them questions. What do you think my worth is? What kind of premium should I command? Should I Charge 10x other people because I have 10x the followers? You start putting things in perspective. You make them feel valued. Once you Start doing that, You can sell them a tree.

The Power Dynamic.

If a student is good at something they would be encouraged to do more of that thing, meet more people from that field, explore the things they can do in that area, and be motivated to pursue what they like, instead of following the herd and doing engineering.My perfect school would be an immersive learning experience. One month of studying in the mountains, and the next month we would be on the road. The month after that we would be on a beach. We learn so much more through Experience than we would ever do from textbooks. And that is what we need to promote.

In An Ideal School 

You have to choose what fits you , you don't need to have a business because i did it, you don,t have to study a particular course because your best friend is doing it, and you certainly don't need to go for a government job because your parents did it.not everyone wants to have a nine to five job; similarly not everyone wants to be an enterpreneur or a content creator, and that is completely okey.I believe that people can be a really good number 4 or number 6, but they don't realize it. everybody wants to become number 1. not everyone can be a king. A few have to be kingmakers.

Do what works for you

<ol><li class="ql-align-justify">You don,t need millions in investment to back you in order to start something. Start with whatever you have, and grow it.</li><li class="ql-align-justify">Keep trying different ways of reaching your goals, irrespective of how unconventional they are.</li></ol>

Start Something

There are three types of learners: Auditory, Visual And Kinaesthetic. Auditory learners learn thought talking and listening, visual people learn thought looking at things and reading things, and Kinaesthetic people learn thought experience. Every single person is partially Kinaesthetic, because everyone learns best thought experience. I've given more speeches after getting inspired by a music album than I have by reading books

Three Types Of Learners:

The Problem with traditional education is that We are taught 'what to learn' , but we are not taught 'how to apply'.We are taught to read and study a subject, but the first step of an education system should be to help people discover themselves and the way they learn best. Nobody teaches us how to learn, thought, and what is the best way we can learn. "People who study a lot often study about people who do not study at all."

Our Education System Sucks!

You sell better when you focus more on 'what am I giving' and less on 'what am I gaining'.How do you build that trust?By generating awareness, keeping your promises and over-delivering, every time.it's simple logic. it's caring.The number one rule for marketing is caring.If you know how to use the information platform available to you, you can sell anything.Care about what you are selling and to whom you are selling.Use personal branding to start selling.

The Number one rule of selling.

School taught us specific subjects, like maths and history. But we weren't taught: How to sell Or how to build relationships Or how to negotiate Or how to take care of our mental health Or how to network Or how to deal with personal finance These most important situations we face as adults were never discussed with us when we were students. We weren't taught these skills in school, and this makes all the success stories we hear about seem out of reach; it makes us feel dumb. We aren't dumb, we just don't know how to work the system. Your school taught you how to run in the race; it didn't teach you how to win. And that's what this book is for. To help you win the race. Packed with useful advice gleaned from his own journey as an entrepreneur and content creator, this book by Raj Shamani is a must-read.

RAJ SHAMANI

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