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What Leadership Sounds Like in a Crisis

Purpose and Meaning

People find purpose and meaning when they understand why the tasks are important and what they mean to their identity. Identity leaders provide that to people through their communication.

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IDEA EXTRACTED FROM:

What Leadership Sounds Like in a Crisis

What Leadership Sounds Like in a Crisis

https://thesalesblog.com/2020/04/03/what-leadership-sounds-like-in-a-crisis/

thesalesblog.com

6

Key Ideas

Communication

A critical task of a leader is communication. It is better to err on the side of communicating more frequently than under-communicating because leaders thought everyone knows what is expected of them. During a crisis, under-communicating can be disastrous.

The content of the communication is equally important.

Positive and Optimistic

The voice of leadership, while not ignoring genuine threats, should sound positive and optimistic, believing you will succeed despite obstacles.

A cause is only lost when you believe it is, and even then, only when you give up. The task of leadership is to persevere until you achieve your goal, regardless of the difficulty. Communicate your optimism and transmit those beliefs to your team.

Unafraid

Fear causes people to freeze, take flight, or fight. It's not that leaders aren't afraid, but that they fear the greater danger of doing nothing.

Leaders speak to the real danger, that of leaving the threat unaddressed and unopposed. Courage means taking action and confronting the challenge directly, giving others the courage to do the same.

Empowering

External voices you hear on the television and social channels that sew fear and doubt as well as disempowering people can become internal voices if you let them.

The leader's voice has to drown out the negative and disempowering voices and communicate the idea that you can act and will succeed. It is the antidote to the external factors that want you to give up and accept your fate.

Action-Oriented

Leadership sets a vision of a better future state by communicating continuously. The communication provides an action plan, stating what must be done, how it must be done, and when it must be completed.

Communication that is action-oriented provides direction and help push back against the obstacles confronting your team.

Purpose and Meaning

People find purpose and meaning when they understand why the tasks are important and what they mean to their identity. Identity leaders provide that to people through their communication.

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Communication techniques for difficult times

... to help you connect with, motivate, and build trust with your employees:

  • Send out situational information that is clear and measured about what you are doing about the business, and what employees could do to help.
  • Let your employees ask questions: Asking them makes them "feel" heard.
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“Leadership is not about a title or a designation. It’s about impact, influence and inspiration. Impact involves getting results, influence is about spreading the passion you have for your work, and you have to inspire team-mates and customers.”

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Leaders in a time of crisis
Leaders in a time of crisis

As a leader, when facing a crisis, you have to adopt the best position in order to ensure the efficiency of your action. And, most importantly, this action has to be taken as fast as possible. ...

The “First 15 Minutes” checklist

The “First 15 Minutes” crisis management checklist:

  • focus on the current matter.
  • become the trusted voice in this crisis. Designate a crisis team.
  • monitor in real-time what the media has to say on the topic.
  • get a deeper understanding of the scope of the issue and the vital decisions to be made.
  • prepare an initial 'holding statement' in order to make your opinion pubic. Make sure the statement goes viral fast.
  • document well before speaking publicly. 
  • show humanity, compassion, and concern for any human toll – and mean it. 

  • follow up on everything that you have engaged yourself to fulfill.
Don'ts for times of crisis

Dealing with a crisis increases the risk of taking bad decisions. When times get harder:

  • don't lie, minimize the situation or make jokes regarding the crisis.
  • don't run away from your responsibilities.
  • don't hurry to issue a denial unless you have all the facts.
  • make positive statements when talking about the matter, rather than negative ones.
  • don’t let your fears of liability trump your humanity.
  • don’t speculate until you fully understand the situation.
Common communication mistakes
Common communication mistakes
  • Lack of attention to tone. No matter what the circumstances, learn to pay attention to tone. Before you speak, pause and take a breath.
  • One-size-fits-all communication
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Leaders who use this lens always thought of themselves as leaders. They admit to having a natural call to leadership that started in childhood.

In current leadership, people who use this lens often note personal qualities such as confidence, optimism, and natural leadership styles.

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