Create a culture that embodies purpose

Culture is much more about what you do than what you say. Leaders need to share authentic stories about their experiences of finding meaning and activating purpose. 

Identify informal leaders who can energize their co-workers and create momentum around purpose.

Deepening relationships is a key source of fulfillment.

Shared experiences help employees come together in ways that build meaningful connections and trust. Activities that provide a common purpose — such as an escape room game or a hackathon — are especially effective.