Provide digital self-assessment tools and the types of personal exploration exercises that facilitate reflection.   These mechanisms can help employees identify personal sources of fulfillment to make work more meaningful.

Make space to create meaning

Formal employee programs and activities, such as rotational opportunities, innovation labs, reverse mentoring and milestone experiences, can help employees build deeper, more diverse relationships while promoting growth.

Provide the right amount of structure

Deepening relationships is a key source of fulfillment.Shared experiences help employees come together in ways that build meaningful connections and trust. Activities that provide a common purpose — such as an escape room game or a hackathon — are especially effective.

Build strong teams

Culture is much more about what you do than what you say. Leaders need to share authentic stories about their experiences of finding meaning and activating purpose. Identify informal leaders who can energize their co-workers and create momentum around purpose.

Create a culture that embodies purpose

Corporate leaders worried about attracting new talent in the coming year can take a cue from John Heinen's experience. Three years ago, John was enjoying his job as a senior manager in PwC's IT Business Management group. He felt challenged and believed he was contributing to the firm's success, which was important to him.

Create a culture that embodies purpose

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