The findings are fascinating as they suggest a lot of the altruistic behaviors we observe are driven by a desire to behave as others expect us to.
While most people are willing to do the right thing when they are fully informed of the consequences of their actions, this willingness is not always because people care for others.
A part of the reasons why people act altruistically is due to societal pressures as well as their desire to view themselves in a good light. Since being righteous is often costly, demanding people to give up their time, money and effort, ignorance offers an easy way out.
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Ignorance by Choice: The Underlying Motives of Willful Ignorance and Its Consequences
neurosciencenews.com
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·1.86K reads
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New research unveiled that when faced with a choice, 40% of us opt to remain ignorant about how our decisions impact others, often leveraging this unawareness to act more selfishly.
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