Writing forces you to share the details behind the goals, the history, the context, the trade-offs. 

This allows the employees to make consistent trade-offs. Micro-decisions that align to the plan. 

The stark differences between man and machine mean that gains from working with computers are much higher than gains from trade with other people. 

We don’t trade with computers any more than we trade with livestock or lamps.

1. Don’t buy stocks that are hitting 52-week lows. You are most likely catching a falling knife. 
2. Don’t trade penny stocks. They are mostly scams.
3. Don’t short stocks. You will probably get burned. 
4. Don’t trade on margin. Don't borrow to buy stocks. You may lose your hous...