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“My guess: because giving a f*ck about more stuff is good for their business.

And while there’s nothing wrong with good business, the problem is that giving too many f*cks is bad for your mental peace & health. It causes you to become overly attached to the superficial and fake, to dedicate...

• The key to a good life is not giving a F*ck about more; it’s giving a F*ck about less, giving a F*ck about only what is true and immediate and important.
• The more you pursue feeling better all the time, the less satisfied you become.
• Any attempt to escape the...