If something doesn’t work, people will say ‘we told you so’, and if it works, they will come up with a new theory and will conveniently forget what they had said earlier.
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"We’ve been told we’re not supposed to eat salt, but we need to, and we’re biologically compelled to, and flavor doesn’t work without it. So we had to find some way to understand this tension between the existential terror of eating it and the physiological reality of needing it. What we did w...
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