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"We’ve been told we’re not supposed to eat salt, but we need to, and we’re biologically compelled to, and flavor doesn’t work without it. So we had to find some way to understand this tension between the existential terror of eating it and the physiological reality of needing it. What we did w...
MARK BITTERMAN
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As a lesson for marketers, the popularity of pink salt has been due to various dynamics in food, media, and health.
Pink salt might be pretty, but it wouldn’t have reached its current popularity without a significant boost from trendy notions of wellness. Some point out the pink color, w...
Because pink salt is marketed as healthy and Eastern, it joins condiments like turmeric and matcha as ingredients that have long become fetishized—and som...
While most food fads are due to them having a particular quality, like health benefits, this hasn't been the case with Pink Salt.
The sudden rise of Pink Salt has nothing to do with the wellness advantages but with timing and marketing.
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If you make things more laborious, the consumers will value them more.
In the 1950s, a US food company wanted to sell more of its brand of instant cake mixes. They were advised to replace powdered eggs with fresh eggs because the all-instant cake mix makes baking too easy. It un...
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One of the oldest foods in the world, salt is not as much a flavour in itself as it is an enhancer, bringing out the flavors in all kinds of foods. It makes noodles, watermelon, meat, and all other kinds of food taste richer and generally better.
Humans crave salt as it ha...
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Research shows that more than 50% of American workers feel disengaged at their jobs.
Research also shows that motivation is very important to feel engaged. Motivation predicts career success better than intelligence, ability, or salary.
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