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How Pink Salt Took Over Millennial Kitchens

"We’ve been told we’re not supposed to eat salt, but we need to, and we’re biologically compelled to, and flavor doesn’t work without it. So we had to find some way to understand this tension between the existential terror of eating it and the physiological reality of needing it. What we did was we said, ‘Uh, natural salt, pink salt, whatever—that’s safe.’”

Mark Bitterman

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The “IKEA effect”
The “IKEA effect”

If you make things more laborious, the consumers will value them more.

In the 1950s, a US food company wanted to sell more of its brand of instant cake mixes. They were advised to...

Testing the IKEA effect

Labor alone can be sufficient to induce a greater liking for your own work. A study confirmed the phenomenon. Experiments involved assembling IKEA boxes, folding origami, and building with Lego.

  • The results showed participants valued items they assembled themselves more, demonstrated by their willingness to pay to keep it.
  • However, when participants spent too much time building or deconstructing their creations, or failed to complete the task, their willingness to pay for the item declined.
Related concepts

Several other important economic behaviors that are connected to the IKEA effect are:

  • The endowment effect: Owning a product increases its perceived value.
  • Effort justification: An individual who makes a sacrifice to achieve a goal attribute greater value to the achievement.
  • Personal preference: The fact of being attached to a particular brand.
Being Compassionate
Being Compassionate

Compassion can be understood as a mental state of cognitive recognition of suffering, with an emotional feeling, and a desire to do something to end that suffering.

Everyon...

The Four Components Of Compassion
  • Cognitive: Recognition of suffering.
  • Affective: Arising of emotion.
  • Intention: A desire for relief from suffering.
  • Motivation: Action to remove suffering.
Six Ways To Compassion
  • Try research-tested compassion practices, like writing exercises.
  • Informal compassion: Be aware of the people around you, and acknowledge the interdependence with everyone.
  • Set up an intention: Find out what you want for yourself, your life, and what you have to offer the world. 
  • First-hand self-knowledge: Instead of following ready-made knowledge, find out what works for you through self-examination.
  • Get support: Find support in your peers, friends, and relatives, to help make compassion a habit.
  • Self-compassion: Stick to the practice even when it's hard and be gentle to yourself. 
Salt: The Flavour Potentiator
Salt: The Flavour Potentiator

One of the oldest foods in the world, salt is not as much a flavour in itself as it is an enhancer, bringing out the flavors in all kinds of foods. It makes noodles, watermelon, me...

All About Salt

Salt is harvested from ocean water, and now increasingly from salt mines, like the Himalayan Pink Salt mine called Khewra in Pakistan. Salt is mined much like coal, with explosives and excavations.

All salt is essentially sodium chloride, and it originates from the oceans and seas, even when it is harvested from caves. Salt is a mineral and if no anti-caking agents are added to it, is sometimes labeled as organic, which is not accurate as it isn’t an organically grown substance.

Sea Salt

Drying the ocean or sea water is a universal way of extracting sea salt, though the french method of retaining some moisture gives it a softer consistency.

Sea salt is also harvested from ponds and is generally from the bottom depths known as oeillets. The french method prefers harvesting from the surface, with some variants having larger crystals.