Instagram is very different than the previous two social media platforms. Its biggest focus is on the picture or photo posted. (PS : follow me on instagram at _anu.nair )

There are many authors on Instagram posting exciting and engaging social media content via pictures and stories. Creati...

TikkTok is the prime example of a social network that has evolved over time to be something genuinely unique.

It is primarily a video platform for short-form videos, but it allows for interaction between videos in a way that you can't find anywhere else. You can post reactions to certain vi...

And right now TikTok is still young, which means that discoverability is great. Put in the work, and you have a good chance of finding readers there. And that translates directly to book sales.

Where to start? I would look at other accounts that are posting under the hashtag #booktok and se...

Goodreads is an author platform designed specifically for writers. It exists for the sole purpose of connecting authors and their readers. Pretty neat, huh?

One of the best features of Goodreads is how you actually register for the site. Instead of business and personal pages like Facebook,...

Facebook is one of the largest social media platforms. It not only has the largest user base, but is also one of the most widely used for all demographics. No matter what you write, your market definitely exists on Facebook.

With Facebook, authors have three ways to market their books and w...

An author page is your official writer page where you can post about your works or anything that is happening in your genre or subject matter. This tends to be the preferred choice for most writers. With a Facebook Page, you have more control of the social media marketing aspect of your writing. ...

Using social media to get our writing out into the world can be an amazing opportunity. It helps market our works and hopefully, gain a following that will continue to benefit from our writing.

But it can also be a curse. Because of s...

It’s also a great place to build a following. You see, many Twitter users act on a follow-for-follow policy. So, all you need to do is find and follow those who may be interested in your work or those who you are interested in. Normally when you follow an individual, that person will follow you b...

Social media is a wonderful tool for both professional and personal reasons. It helps you to keep in touch with friends, family, fans, and potential clients. There are many different platforms out there, each with their own unique features. These include, but are not limi...

As of right now, there are very few platforms anywhere that are more watched than Twitter. From celebrity gossip to presidential politics, Twitter has become a place where you can experience it all. It is a huge arena to exchange ideas and get your author brand out there. From a business standpoi...

Back when social media platforms like Facebook and Twitter were first around, you could easily gain followers quickly. And when you posted, a majority of them would see it. But this was before the Age of Advertisement.

With its advent, social media morphed into a pay-to-play model. For inst...

This doesn’t mean that you can’t reach your followers organically. If reaching followers more effectively and efficiently is your concern, then advertising is the best way forward. This way you can spend more time writing and less time pampering your social media accounts for organic traffic. Th...