To use EFT tapping, follow these five steps :

1. Identify the issue
2. Test the initial intensity
3. The setup
4. The sequence
5. Test the intensit...

Look for Biases & Get Rid of Them

Look for factors that could have impacted your test.

• Did you run a promotion?
• Was it during a traditionally busy/slow season in your industry?
• Did a competitor’s launch impact your tests?

Try to separa...

Part of the copywriting process is figuring out what resonates with your prospects. Always A/B test your copy.

Don’t test drastically different versions of your copy. Test one or at most two element changes & see which drives the most conversions. 

Then test again wit...