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Is alkaline water a miracle cure - or BS? The science is in

Marketing claims

Marketing claims behind alkaline water are based on the acid-ash hypothesis. The idea is that eating certain foods, like meat, dairy, and eggs, results in acid ash in your body, which increases your acid levels and causes health problems.

While there are some poorly designed studies that suggest alkaline water confers health benefits, there is no rigorous scientific evidence to support this belief.

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IDEA EXTRACTED FROM:

Is alkaline water a miracle cure - or BS? The science is in

Is alkaline water a miracle cure - or BS? The science is in

https://www.theguardian.com/global/2018/oct/29/alkaline-water-cure-bs-science-beyonce-tom-brady

theguardian.com

4

Key Ideas

Alkaline water

Alkaline water - water that has been treated to have a higher pH level than the 6.5-7.5 pH range - is experiencing a surge in popularity.

There are a variety of alkaline water brands on the market. One brand achieved a pH of 9.5 after putting regular water through an ionizing process that removes acidic components.

Marketing claims

Marketing claims behind alkaline water are based on the acid-ash hypothesis. The idea is that eating certain foods, like meat, dairy, and eggs, results in acid ash in your body, which increases your acid levels and causes health problems.

While there are some poorly designed studies that suggest alkaline water confers health benefits, there is no rigorous scientific evidence to support this belief.

The science behind blood pH

You can't change the pH of your body by drinking alkaline water. Your body regulates its blood pH in a very narrow margin. If your pH varied too much, you wouldn't survive. 

However, your diet does affect the pH of your urine. Most people's urine is about 6, which is acidic and not a problem. Alkaline may make your urine less acidic, but it doesn't make a difference to your health.

The popularity of alkaline water

Alkaline water is so popular because it is a sciency-y idea that sounds plausible. There is a thirst for unique strategies for maximizing health and avoiding disease.

Alkaline water is also part of a rising connoisseurship around water. Bottled water became the number one drink in the US for the first time in history. Those who feel healthier are probably drinking more water than they were before, which is a good thing.

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170 million gallons
170 million gallons

...is the amount of sparkling water Americans drink each year.

Sparkling waters are the latest in health chic, providing all the fizzy refreshment of a soft drink with none of those wi...

Carbonated water

It describes water with carbon dioxide dissolved into it. 

CO₂ can be introduced through natural processes, or by artificially injecting the gas into water while it is under pressure. Its addition gives these beverages their satisfying hiss-pop and effervescence.

Can also be found under the name "sparkling water".

Classifying sparkling waters
  • Seltzer water: water with carbonation. May include natural flavors. No sugar or sodium.
  • Club soda adds sodium bicarbonate or potassium sulfate to carbonated water to elicit a minerally taste. No sugar.
  • Tonic water includes sugar, citric acid, preservatives, and quinine for flavoring. 
  • Mineral water: comes from an underground source with a minimum of 250 parts per million of total dissolved solids. These dissolved elements must come from the source and cannot be added later. Carbonation may be induced to make sparkling mineral water.

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Extreme events and happiness
Extreme positive and extreme negative events don't actually influence our long-term levels of happiness nearly as much as we think they would. But we have a strong tendency to ove...
The Impact Bias

It's present when we tend to overestimate the length or intensity of happiness that major events will create. The Impact Bias is one example of affective forecasting, which is a social psychology phenomenon that refers to our generally terrible ability as humans to predict our future emotional states.

#Slime

Slime, a Do-It-Yourself Gooey toy, is taking social media by storm. Instagram has around 5 million posts tagged with #slime, while certain influencers like Karina Garcia (considered the pioneer in ...

Gooey Money Maker

Slime lovers are also selling their versions of slime online on platforms like Etsy. Viral Instagram videos serve as a marketing tool for small slime businesses. YouTubers doing slime videos make thousands of dollars in sponsorships deals.

ASMR

Autonomous Sensory Meridian Response (ASMR) refers to a sensation which is like a combination of a tingling sensation, pleasure and relaxation. It is a relaxed trance-like state which has been associated with the crackling, popping and squishing sounds of slime videos, providing an insight into why these videos are popular.

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Fruit juice is not that healthy

Fruit juice, even if it is freshly pressed, 100 percent juice, is little more than sugar water. 

Whole fruit is healthy, and you might think that the juice coming from it must be ...

Feeling full

You might feel full immediately after drinking a glass of juice or a fresh smoothie, but that sensation goes away rapidly, as the liquid quickly empties out of your stomach.

When you drink your calories instead of eating them, your brain doesn’t get the same “I’m full” signal that it does from solid food, even though you end up consuming more calories in the process. 

Honey In The Pyramids
Honey In The Pyramids

Egyptian tombs excavated by modern archaeologists unearthed preserved pots of honey, which were thousands of years old, and yet unspoiled.

Pure honey, a hygroscopic food, remains preserved ...

Honey: The Eternal Food
  • Part of the magic is that honey, which is basically a kind of sugar, has a negligible amount of moisture that does not let any bacteria or microorganisms spoil it.
  • Honey is also acidic, which does not let things survive in it.
  • Other hygroscopic sugars like molasses have a similar chemical makeup, and yet honey does not spoil(if not left out in the open for long) but molasses does.
Bees And Their Natural Preservatives

The reason for honey’s eternal life when kept sealed, are bees.

Their wings dry out the moisture in the nectar and their stomach have an enzyme called glucose oxidase, which helps in making a natural preservative called hydrogen peroxide.

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Detoxing is a hoax
Detoxing is a hoax

There's no evidence that drinking a series of juices, teas, or any of other so-called 'detox' products does anything besides profit the people selling them.

Toxins and our urge to detoxify

A toxin is something that can be harmful to you, but this is about as broad a term as it gets. There's a spectrum; toxicity depends on what it is and how much you take in.

The urge to detoxify your body when a new year starts has nothing to do with a buildup of toxins. Feeling bloated and fatigued is the result of the all the holiday eating.

Your liver helps you detoxify

Everything you eat goes to your liver and it determines what to do with the components of what you've ingested:

If it's something useful the liver sends it out into circulation, but if it's not immediately usable or could be harmful, your liver has enzymes to neutralize it and send it off as waste to be removed from the body through urine, mostly. The best you can do to help your liver out is to hydrate and exercise.

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Missing the signs
Missing the signs

There are many known psychological processes that cause individuals and organizations to miss the signs of a coming crisis – even when the signs are noticeable.

One reason is known as the...

Optimism bias

One possible reason for the "optimism bias" is found in the way we learn new information. People are quicker to change their beliefs when the information is better than expected, compared to information that is worse than expected.

  • If people were told that lockdown would be eased in two weeks, people would quickly update their beliefs. But if experts said it would last longer, people would be less likely to update their beliefs. They will make statements like "I don't really believe it" or "things change."
  • People may underestimate their personal risk of infection.
  • People may fail to adopt precautions like social distancing.
Outcomes bias

Outcomes bias it thinking that because things turned out reasonably good, we can underestimate how close they came to going wrong.

In the past 20 years, there have been two outbreaks of diseases caused by the new viruses. The outbreak of 2003 killed 774 people before it was contained, and the Mers outbreak in 2012 has killed 858. The new virus has far surpassed both.

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Beyoncé

“The world will see you the way you see you, and treat you the way you treat yourself. It’s all about treating you..."

Beyoncé
Beyoncé
Beyoncé

When I’m not feeling my best I ask myself, ‘What are you gonna do about it?’ I use the negativity to fuel the transformation into a better me.”

6 Life Lessons From Beyoncé
  1. Don’t let negativity bring you down, use it as fuel to promote the change that will push it away.
  2. Take care of your mind and body and don’t feel selfish for doing so.
  3. Beauty comes from within, don’t focus on the aesthetic.
  4. Be self-reliant and don’t let other people’s opinions take you off course. You are the only one responsible and capable of taking care of yourself as you need.
  5. Accept that failure is a possibility and let that push you harder to succeed.
  6. Don’t give in to the expectations of others, never settle and set your own timeframes to achieve satisfaction.
Sit by the Water

Our body's proximity to water – large flowing rivers and the coastal regions, has been associated with positive effects on our health and wellbeing.

Just like being in nature is good for heal...

Seaside Therapy

Seaside living generally has more sunlight and less pollution, promoting better health and more of vitamin D to the people living there.

People who are living near the sea also are more likely to spend time outdoors in some activity or exercise.

Restorative effect of Water

Water has a psychologically restorative effect on humans. It reduces negative mood and stress at a better rate than being in green spaces(nature).

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An old concept

Beauty supplements aren’t a new concept. We've been able to buy hair and nail formulas for decades at the drugstore.

The supplements, from vitamin ingredients like biotin, zinc, folic ac...

The beauty supplement market

Although beauty supplements were a small part of the beauty industry previously, they are now becoming increasingly popular. The global beauty supplement market is growing rapidly and is expected to reach $6.8 billion by the end of 2024.

A survey of buyers revealed that supplement brands, not skin care or makeup brands, are most likely to be picked up by retailers, as

beauty supplements have become hope in a bottle.

Marketing supplements

The concept may not be new, but the techniques used to market supplements are.

In 2013, companies realized they could make use of social media to promote their supplements as youthful and fun.

One of the attractive qualities for supplements is a strong engagement on social media, with packaging designed to be super-shareable.

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