Applying The Framework
In order for us to effectively change the behaviour, we need to understand that the status quo bias is a way for the brain to take action by taking cues from past experiences.
We can use the short cut of filtering information before the user takes action. We can use the attentional bias to bring attention to the size chart. This involves us adding a small micro animation on the size chart for first time users to catch their attention. So that they check the size chart before they order.
We can then run an A/B experiment to validate our hypothesis
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