Guiding Questions (part 2) - Deepstash

Guiding Questions (part 2)

  • Target end-user population:

Who is our intended customer/end-user for this problem/challenge? Why do they buy? Where are they located?

  • Project team schedule:

 Who will participate in the innovation project? What is the timeline? Provide details of team members and associated tasks, activities (be feasible and realistic).

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hserednytska

An effective communicator and business analyst with an inquisitive mind, strong analytical, problem-solving, and decision-making skills

“Business Design is like therapy for your business”— Starbucks executive

Similar ideas to Guiding Questions (part 2)

Key elements of innovation design brief

  • Problem hypothesis: summarizes a situational or contextual analysis of the proposed problem and target end-user population. 
  • Stakeholder map: key individuals or groups that have a stake in, directly influence, or are impacted by the assumed problem.

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