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An effective communicator and business analyst with an inquisitive mind, strong analytical, problem-solving, and decision-making skills
“Business Design is like therapy for your business”— Starbucks executive
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Similar ideas to Qualitative research
Aim: to generate meaning from stories, collect data (natural language), discover patterns of meaning and behavior, and develop insights (iterative)
Methods: observational research and empathy interviews (guided, open-ended)
Output: se...
Aim: to generate information from quantifying patterns; to identify expected behavior; and validate problem hypothesis (prescriptive)
Methods: survey; questionnaire; focus group; interviews (scripted, closed)
Output: seeks to answer t...
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