Need finding - Deepstash

Need finding

Aim: to generate meaning from stories, collect data (natural language), discover patterns of meaning and behavior, and develop insights (iterative)

Methods: observational research and empathy interviews (guided, open-ended)

Output: seeks to answer the ‘what, how and why’ of a research question

Value: insight-driven decision-making

Example: Latent Need Discovery (customer pain points)

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hserednytska

An effective communicator and business analyst with an inquisitive mind, strong analytical, problem-solving, and decision-making skills

“Business Design is like therapy for your business”— Starbucks executive

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