48 Laws

“Communication usually fails, except by accident.”

Osmo Wiio, a Finnish journalist, also made other laws of communication, such as:

• “If a message can be understood in different ways, it will be understood in just that way which does the most harm.”...

• The best deceptions are the ones that seem to give the other person a choice: Your victims feel they are in control, but are actually your puppets. Give people options that come out in your favor whichever one they choose.
• There is a saying: If you can get the bird to walk into the c...

Machiavelli asserts that the "main foundations" of every state are "good laws and good arms," meaning that a ruler must anchor his state to sound legal and military codes if he wishes to maintain his pow...