Wiio’s laws - Deepstash

Wiio’s laws

“Communication usually fails, except by accident.”

Osmo Wiio, a Finnish journalist, also made other laws of communication, such as:

  • “If a message can be understood in different ways, it will be understood in just that way which does the most harm.”
  • “In mass communication, the important thing is not how things are but how they seem to be.”

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