Wiio’s laws - Deepstash

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Universal Laws of the World

Wiio’s laws

“Communication usually fails, except by accident.”

Osmo Wiio, a Finnish journalist, also made other laws of communication, such as:

  • “If a message can be understood in different ways, it will be understood in just that way which does the most harm.”
  • “In mass communication, the important thing is not how things are but how they seem to be.”

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SIMILAR ARTICLES & IDEAS:

Voltaire

“History never repeats itself. Man always does.”

Voltaire
History lessons
The most important lessons from history are the takeaways that are so broad they can apply to other fields, other historical times, and other people. 

The point is that the more specific a lesson of history is, the less relevant it becomes.

Adopting new views 

One of the interesting parts of the Great Depressions from history is not just how the economy collapsed, but how quickly and dramatically people’s views changed when it did.

People suffering from immediate, unexpected adversity are likely to adopt views they previously thought absurd. It’s not until your life is in full chaos (with your hopes and dreams your dreams unsure) that people begin taking ideas they’d never consider before seriously.

When routines become a weakness
When routines become a weakness

If you become very attached to your routines, when they get messed up, you get frustrated.

You feel what is almost like withdrawals and you start doubting yourself.

Routines and resistance

A routine means creating practices, habits and rules that force us to be better. Without it, resistance is given too much room to operate.

Routines are essential in the battle with doubt, chaos and laziness.

Discipline is a form of freedom

Left unsupervised, however, it becomes a form of tyranny.

The ability to rotate from routine to routine, discipline to discipline, according to the needs of the day and the moment is very important.

Simple rules

They are shortcut strategies that save time and effort by focusing our attention and simplifying the way we process information. The rules aren’t universal- they’re tailored to the particular si...

Boundary rules for better decisions

They guide the choice of what to do (and not do) without requiring a lot of time, analysis, or information. 

They work well for categorical choices, like a judge’s yes-or-no decision on a defendant’s bail, and decisions requiring many potential opportunities to be screened quickly. 

These rules also come in handy when time, convenience, and cost matter.

Prioritizing rules for better decisions

They rank options to help decide which of multiple paths to pursue.

They are especially powerful when applied to bottleneck activities - pinch-points in companies, where the number of opportunities swamps available resources, and prioritizing rules can ensure that these resources are deployed where they can have the greatest impact.