Marketing Framework: Lasers, Lightbulbs Chandelier

Understanding marketing and promotion techniques can be compared to lighting a room. Here's how:

• 🔦 Paid advertising is like a laser beam, precisely targeting a specific area.
• 💡 Organic promotion is like a lightbulb, illuminating a focused spot
• 🕯🕯Branding, on the other hand, is like a chandelier, radiating light throughout the entire room.

A company like Airbnb invested heavily in branding, positioning themselves as a chandelier in the marketplace. As a way ro fight against booking.com who ruled performance.