The Ideology

Explores the origins and ideology of Amway, a global enterprise founded by Rich DeVos and Jay Van Andel in Ada, Michigan. Adhering to the principles of capitalism and free enterprise, they jumped off with soap and detergents as their primary products.

They believed in rewarding effort proportionately, a concept that faced scrutiny amidst growth. The story of Amway underscores the impact of strong ideologies and business strategies on company growth, vital for anyone interested in entrepreneurship and building business on specific principles.