Amway Forever - Deepstash

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Learning From $8.9 Billion Companies

Amway (short for "American Way") is an American multi-level marketing (MLM) company that sells health, beauty, and home care products. The company was founded in 1959 by Jay Van Andel and Richard DeVos and is based in Ada, Michigan. Amway and its sister companies under Alticor reported sales of $8.9 billion in 2019.

It is the largest multi-level marketing company in the world by revenue. It conducts business through a number of affiliated companies in more than a hundred countries and territories.


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Amway Forever

"Book by Kathryn A. Jones - Amway Forever (2011) unveils The Amazing Story of a Global Business Phenomenon.

Here's a bite-sized piece that I learned."


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Selling Dreams of Success and Entrepreneurship

Amway sets itself apart from other direct sellers with its unique culture and ideology, focusing on selling the dream of success and financial independence to its Independent Business Owners (IBOs).

The company embodies the American Dream and entrepreneurial spirit, espousing hard work and motivation as keys to success. It accentuates empowering individuals through business ownership and celebrates this through motivational events.

Amway's principles have a global reach, advocating that rewards should align with one's efforts and urging individuals towards their dreams.


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The Ideology

Explores the origins and ideology of Amway, a global enterprise founded by Rich DeVos and Jay Van Andel in Ada, Michigan. Adhering to the principles of capitalism and free enterprise, they jumped off with soap and detergents as their primary products.

They believed in rewarding effort proportionately, a concept that faced scrutiny amidst growth. The story of Amway underscores the impact of strong ideologies and business strategies on company growth, vital for anyone interested in entrepreneurship and building business on specific principles.


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Adaptability and Learning

The founders' willingness to venture into unknown territories and learn from their experiences was key to their success.

Seek out new learning opportunities, be open to change, and apply your knowledge to different aspects of your business.


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Unique Company Culture

Amway's distinct culture and ideology set it apart in the direct selling industry.

Work towards creating a unique and positive company culture that aligns with your business goals and resonates with your team and customers.


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Networking and Relationship Building

Amway's growth was fueled by building a network of independent business owners.

Invest time in networking, fostering strong relationships, and building a community around your business.


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Global Perspective

Amway's expansion into international markets demonstrates the importance of a global outlook.

Consider how your business can adapt and appeal to different cultural contexts and international markets.


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Out of curiosity, I consumed books, articles, videos, audios. Then I wrote down the key points in a simple, short, and straight to the point manner.


What We Can Learn From $8.9 Billion Companies "AMWAY"

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