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How much your customers are willing to pay for your product? Think about your product value in the eyes of the customer, not the market price only.
What's your buget in order to reach and serve your customer?
This includes not only monetary costs, but also the time and effort required to reach them.
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Convenience refers to the consumer’s shopping experience.
You can choose online or offline option but makes life their easier, and it’s one of the things that people look for when they want to make a purchase.
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Your customer is the center of your strategy, not your product. So you need to know:
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It's essential to add 4C's with your 4P's traditional marketing Mix in order to attract customer. Once they have great experience with the brand, they will buy more. They buy more, company make benefits.
Therefore, this will reduce your company fidelisation budget.
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It's not only about the way of advertising your product. It's about forming a bound with your customer and build trust.
Don't forget about an impactful message that's meaningful to them!
It's essential to create a two-way dialogue so that you can learn from your customers and improve ...
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The 4Ps marketing mix are not enough anymore! In this era, where many products are present in the market, it's difficult to attract customer with a product centric approach alone. Now, brands need to focus more on the Customer Centric Approch: The 4C's!
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Other curated ideas on this topic:
With value being in the eyes (and experience) of the consumer, the price they are asked to pay must be (much) lower. The entrepreneur’s job is to figure out at what price their product is attractive, and then choose a cost structure that allows for profit. In other words, the price is a
Different kinds of hypotheses reflect different stages of your Customer Discovery journey:
Level 1: Pay As You Grow
This model increased...
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