According to Lise Bourbeau, inner demons stem from five core wounds associated with parental influence:
<ul>
<li>Rejection</li>
<li>Abandonement</li>
<li>Humiliation</li>
<li>Betrayal</li>
<li>Injustice</li>
</ul>
The physical manifestation of these masks can be observed in the body. To cope with the pain, people adopt mask personalities such as:
<ul>
<li>Withdrawal</li>
<li>Dependence</li>
<li>Masochism</li>
<li>Control</li>
<li>Rigidit</li>
</ul>
Each mask have their own origin, characteristics, greatest fears and greatest needs.

The 5 wounds of the soul

Origine: even before birth (often an unwanted pregnancy) Concerned parent: the same-sex parentPersonality:<ul><li>feels worthless and has low self-esteem.</li><li>often feel misunderstood</li><li>prefer loneliness (don’t like to draw attention to themselves and are afraid to bother or bore others)</li><li>feeling that their existence is a burden to others</li><li>May suffer from sexual difficulties</li><li>Don’t care much about the material world but value the intellectual world instead. </li></ul>

The REJECTION wounds: adopt the “Withdrawal” mask

Greatest fear and need:Their greatest fear is panic whereas their greatest need is establishing a sense of belongingBody Type:Tense and small body with asymmetrical partsTendency to suffer from anorexia, skin problems, diarrhea, arrhythmia, cancer,..

Their fear, need and body type

Origine: ages of 1 to 3 (as they are deprived of good enough nourishment and support in their love-affection) Concerned parent: the same-sex parent. Personality:<ul><li>cause drama to attract attention</li><li>want people to feel sorry for them. </li><li>Good at social life and close relationships. </li><li>can act as the victim or the savior to attract more attention. </li><li>talk about themselves a lot</li><li>doesn’t like to make decisions on their own</li><li>have emotional ups and downs. </li></ul>

The ABANDONNEMENT wounds: adopt the “Dependent” mask

Greatest fear and need:Their greatest fear is loneliness and their greatest need is attention. Body Type:Long and thin with weak legs, a curved back and big sad eyes.May suffer from back problems, asthma, bronchitis, migraines, low blood sugar, diabetes, agoraphobia,..

Origine: between the ages of one to three ( after experiencing sensual pleasures)Concerned Parent: the primary caregiver who most of the time happens to be the mother. Personality:<ul><li>finds pleasure in suffering</li><li>Trouble to express feelings because afraid to be shamed</li><li>repress their impulses in sex and food. </li><li>feeling limitless and can feel inferior, unworthy and dirty.</li><li>afraid of getting punished if they enjoy themselves too much. </li><li>according to them being free is being boundaryless and overindulging in pleasure. </li><li>believe that they need to sacrifice themselves. </li></ul>

The HUMILIATION wounds: adopt the “Masochist” mask

Greatest fear and need:Their greatest fear is freedom and ironically their greatest need is freedom as wellBody Type: Usually chubby or fat with round, innocent eyes, store tension in their neck, throat, jaw, and pelvisMay suffer from problems with the back, shoulder, throat, respiratory system,...

Origine: ages of two to four (Due to unresolved Oedipus complex: felt manipulated or betrayed because their phallic expectations weren’t fulfilled)Concerned parent: the opposite sex. Personality:<ul><li>has a responsible, strong and demanding personality.</li><li>opinionated, jump to conclusions quickly </li><li> good at lying, manipulating and seducing others. </li><li>cares a lot about their reputation</li><li>impressed by famous and rich people, and seek to be special/important as well.</li><li>don’t trust easily, especially the opposite sex. </li><li>don’t like to disclose their weaknesses. </li><li>position themselves as being very independent </li></ul>

The BETRAYAL wounds: adopt the “Controller” mask

Greatest fear and need:Their greatest fear is dissociation and denial and their greatest need is freedom. Body type: Their bodies look thick, intense and seductive eyes.May suffer from diarrhea, sexual impotence and paralysis

Origin: between the ages of four to six (When parent is harsh, cold and critical)Concerned parent: the same sex parentPersonality: <ul><li>perfectionists</li><li>don’t like to ask for help or admit that they are in trouble.</li><li>can act cold, insensitive, envious and angry</li><li>knowledge is more important than feelings</li><li>don’t like to feel and show their sensitive side</li><li>always optimistic and dynamic even when they are sad and tired.</li><li>hate admitting they are sick</li><li>have a tendency to engage in self-sabotage</li><li>have very extreme demands from themselves</li></ul>

The INJUSTICE wound: adopt the “Rigid” mask

Greatest fear and need: The greatest fear of the rigid is coldness and the greatest need is freedom. Body Type: Stiff and well-proportioned with a straight posture and flat stomachMay suffer from burnout, premature ejaculation, cramps, liver-related problems, dry skin,...

According to Lise Bourbeau, inner demons stem from five core wounds associated with parental influence. The physical manifestation of these masks can be observed in the body. To cope with the pain, people adopt mask personalities such as withdrawal, dependence, masochism, control, and rigidit

In this empowering book, Lise Bourbeau demonstrates that all problems, whether physical, emotional or mental, stem from five significant wounds: rejection, abandonment, humiliation, betrayal and injustice. The book contains detailed descriptions of these wounds and the masks we've developed to hide them. With this information, you will learn to identify the causes of specific problems in your life, and begin the path towards complete healing and discovering your true self.

Understand yourself and those around you.

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Psychology

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Personal Development

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Parenting

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Mental Health

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Books

Lise Bourbeau

Heal Your Wounds and Find Your True Self

Control your breath. When anxious, we tend to overestimate a situation, signaling the nervous systems that it's a danger.
This triggers physiological responses, like increased heart rate and breathing. So, you might feel breathless or hyperventilate, creating a loop that worsens anxiety.
Focus on your breath; breathe slowly. Inhale through the nose for 4 seconds, hold for 7 seconds, and exhale through the mouth for 8 seconds. Repeat until you feel calmer.
So... breathe

#1: the most important: The 4/7/8 Breath technics

Remember, your feelings and thoughts aren't facts and don't necessarily reflect your reality. Replace anxious thoughts with rational ones through cognitive restructuring. For example, before a presentation, if you tell yourself you'll fail, ask: How often have you genuinely failed a presentation? Have you succeeded many times? Did you prepare well? Recall your acquired skills over the years. Then, Replace anxious thoughts with rational ones: you have the necessary skills for unexpected situations, and you've prepared well. So, you'll do just your best to succeed.

#2: Cognitive restructuring - Bringing evidence to your though

In a state of anxiety, our thoughts tend to shift towards the future, anticipating the worst-case scenario. When you notice yourself envisioning the worst and physiological symptoms are arising, bring your thoughts back to the present using the "Sensory Grounding Technique 5/4/3/2/1/":<ul><li>Name 5 objects you see.</li><li>Touch 4 textures with your hands/feet.</li><li>Identify 3 sounds you hear.</li><li>Sense 2 smells.</li><li>Identify one thing you can taste.</li></ul>By engaging your senses, you can anchor yourself more firmly in the present moment

#3:  Sensory Grounding Technique 5/4/3/2/1 (Mindfulness)

Comfort feeds anxiety.Anxiety is triggered by situations deemed uncomfortable or dangerous. The comfort gained is only temporary, and comfort feeds anxiety.For instance, those with social anxiety may find events uncomfortable, leading to excuses for cancellations, that will lead to another one.The key is not to dive straight into such situations. Take baby steps. If big events trigger fear, start by hanging out with friends, then just acquaintances, and so on. The more you confront these situations, the more you tackle your anxiety. Over time, it becomes easier to live with.

#4: Don't avoid THE situation

In decision-making, anxiety might push you toward the most comfortable and seemingly secure option in the moment, but it will only worsen.Instead, base your decisions on the future you desire, aligned with your long-term goals.

#5:Don't let that monster make the decision for YOU

Celebrate taking a step, no matter how small it was.For those with generalized anxiety, congratulate yourself for responding to that lingering message. For those with social anxiety, celebrate saying hello to your neighborDon't dwell on whether you did things perfectly; simply acknowledge and celebrate the action you took 'cause we know the courage you gathers to do such

#6: Be grateful, even for the smalest step you did

Our brain doesn't distinguish between what you say and what you think. If you think, "I can't do it," your brain accepts it as a fact. To avoid this, instead of saying, "I can't do it," ask yourself, "How can I do it?" It will redirect your brain to think and find solutions rather than getting stuck in a negative spiral.

#7: Stop the negative self talk by asking "HOW?"

Do sport, take a ray of sun, drink water, get enough sleep, meditate, etc.Avoid coffee, sugar, and overly fatty foods. Don't forget, you try to control a monster so the better you take care of your physical health, the more effectively you'll manage your anxiety 💪

#8: Take care of yourself 

This one is a comical but effective tip! Picture yourself before a significant performance, and a little voice in your head keeps saying, "You won't make it." Now, imagine that voice in a sexy and seductive tone, almost like a sexual caress, saying, "You won't make it."It's likely to make you want to do the opposite. This practice is one of the countless techniques in Neuro-Linguistic Programming or NLP. A very interesting subject that I'll talk here soon x)

#9: Use the sexy inside voice tone

Just want to say, you're not as fragile as your anxiety try to convince you. Quite the opposite. Someone dealing with anxiety yet managing daily life and continuing to live like anyone else is far from fragile. Celebrate yourself for navigating through life despite it all! ❤️

A brief message for those who deal with Anxiety

When asking how to overcome anxiety, we always hear the  "Build your confidence and self-esteem!". But that takes time to accomplish. We might die of our anxiety before fully getting there. So, alongside your journey to build confidence, these tips can help you control your anxiety :)

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Mindfulness

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Problem Solving

9 Tips: How to gain control over your Anxiety?

THE 4C'S OF MARKETING: A CUSTOMER CENTRIC APPROACH (OVERVIEW)

Your customer is the center of your strategy, not your product. So you need to know:<ul><li>Their way of thinking and interest</li><li> what kind of experiences do they like</li><li> what's their needs</li><li> what's their motivation, and purchasing barrier</li><li>what's their goal</li></ul>Observe your market, construct a buyer persona to guide you and then, segment the market

The first C: "Customer"

How much your customers are willing to pay for your product? Think about your product value in the eyes of the customer, not the market price only.What's your buget in order to reach and serve your customer?This includes not only monetary costs, but also the time and effort required to reach them.

The second C: "Cost

It's not only about the way of advertising your product. It's about forming a bound with your customer and build trust.Don't forget about an impactful message that's meaningful to them!It's essential to create a two-way dialogue so that you can learn from your customers and improve your offering.

The third C: "Communication"

Convenience refers to the consumer’s shopping experience. You can choose online or offline option but makes life their easier, and it’s one of the things that people look for when they want to make a purchase.

The last C: "Convenience"

It's essential to add 4C's with your 4P's traditional marketing Mix in order to attract customer. Once they have great experience with the brand, they will buy more. They buy more, company make benefits. Therefore, this will reduce your company fidelisation budget.

COMBINE 4C'S and 4P'S

The 4Ps marketing mix are not enough anymore! In this era, where many products are present in the market, it's difficult to attract customer with a product centric approach alone. Now, brands need to focus more on the Customer Centric Approch: The 4C's!

4C's of Marketing provides a guideline that you can follow to improve your marketing strategies. Learn how to get more customers with better marketing.

Discover the world of business and economics.

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Economics

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Communication

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Business

The 4Cs marketing: Forget about 4Ps Only marketing Mix Strategy

Psychologies always try to describe and explain the human mind and behavior. The different schools of psychology represent the major theories within the field of psychological science. The main schools of psychology are:<ul><li>Structuralism</li><li>Functionalism</li><li>Gestalt </li><li>Behaviorism </li><li>Psychoanalysis </li><li>Humanism </li><li>Cognitivism.</li></ul>

Major thinkers associated with Wilhelm Wundt and Edward TitchenerThis outlook focused on breaking down mental processes into the most basic components. The focus of structuralism was on reducing mental processes down into their most basic elements. The structuralists used techniques such as introspection to analyze the inner processes of the human mind.

STRUCTUTALISM

Major thinkers associated with: William JamesIt functioned on the mind's functions and adaptations. Instead of focusing on the mental processes themselves, functionalist thinkers were interested in the role that these processes play. Gaining a better understanding of the purpose would allow psychologists to better understand how the mind allows people to respond and adapt to their environments.

FUNCTIONALISM

Major thinkers associated with: Max Wertheimer, Wolfgang Köhler, and Kurt KoffkaInstead of breaking down thoughts and behavior to their smallest elements, the gestalt psychologists believed that you must look at the whole of experience. According to Gestalt thinkers, the whole is greater than the sum of its parts, a philosophy known as holism

GESTALT

Major thinkers associated with: John B. Watson, Ivan Pavlov, and B. F. SkinnerBehaviorism suggests that all behavior can be explained by environmental causes rather than by internal forces. Behaviorism is focused on observable behavior. (This school have significally impact the course of psychology. Many ideas and techniques that emerged from this school of thought are still widely used today)

BEHAVIORISM

Major thinkers associated with: Sigmund Freud,  Anna Freud and Otto Rank, and neo-Freudians such as Erik Erikson, Alfred Adler, and Karen HorneyThe human mind was composed of three elements, which their interaction led to all of the complex human behaviors: <ul><li>the id (primal urges), </li><li>ego (personality charged with dealing with reality), </li><li>superego (Holds all the ideals and values from our parents and culture)</li></ul>Other important theories included the idea of the conscious and unconscious, Freud's psychosexual approach to personality development, and the concept of life and death instincts.

PSYCHOANALYSIS 

Major thinkers associated with: Abraham Maslow, Carl Rogers, and Clark MoustakasHumanistic psychology focus on helping people achieve and fulfill their potential. Humanistic psychology focused on topics such as: Becoming a fully functioning person, Individual free will, Hierarchy of needs, Peak experiences, and Self-actualization

HUMANISM

Major thinkers associated with: Jean Piaget, Lev VygotskyCognitive psychology is the school of psychology that studies mental processes, including how people think, perceive, remember and learn. This branch of psychology is related to other disciplines such as neuroscience, philosophy, and linguistics.

COGNITIVISM

Psychology always try to understand human minds and behaviors

Several different schools of psychology have influenced the development of psychological thought. Learn the main schools of thought and the theories they inspired.

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Philosophy

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History

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Science & Nature

The 7 Major Schools of Thought in Psychology

An attachment style is a specific pattern of behavior in and around relationships. According to attachment theory, first developed by psychologist Mary Ainsworth and psychiatrist John Bowlby in the 1950s, a person's attachment style is shaped and developed in early childhood in response to their relationships with their earliest caregivers.

<ul><li>Childhood source: when caregivers consistently fulfill a baby’s physical and emotional needs</li><li>Adulthood charactrristics: able to trust others and be trusted, love and accept love, and become close to others with relative ease.</li></ul>They're not afraid of intimacy, nor do they feel panicked when their partners need time or space away from them. They're able to depend on others without becoming totally dependent

1. Secure attachement, the healthy ideal of relationship

A secure attachment style doesn’t mean you can take for granted that your relationships will be smooth sailing. If two securely attached people are in a relationship, they’re starting out from a better position, but relationships take work for everyone, no matter your attachment style.

Tips for people with secure attachement style

<ul><li>Childhood source: When primary caregivers aren’t consistent in meeting a baby’s needs </li><li>Deepest fear: Abandonement</li><li>Adulthood characteristics: neediness or clingy behaviour</li></ul> People with an anxious attachment style tend to be very insecure about their relationships, often worrying that their partner will leave them and thus always hungry for validation.

2. Anxious attachement or anxious-preoccupied attachment

People with an anxious attachment can benefit from what we call ‘rituals of separation, like texting during the day to tell that we're thinking of them. They make a conscious effort to acknowledge that they’re leaving and also that they will be back.

Tips to help them to feel confident 

<ul><li>Childhood source: when a caregiver doesn’t provide a baby with sufficient emotional support</li><li> Deepest fear: Intimacy</li><li> Adulthood characteristics distant, emotionally unavailable, may find relationships suffocating and avoid them completely, preferring to be independent and rely on themselves.</li></ul>People with an avoidant attachment style tend to have trouble getting close to others or trusting others in relationships, because they ultimately don't believe their needs can get met in a relationship.

3. Avoidant attachement or dismissive-avoidant attachment 

Actively observing your own emotions and considering how you pull away from others will require a lot of work. But that effort can be an eye-opening way to help understand your style and learn to let others in.

Tips for people with avoidant attachement style

(the combination of both the anxious and avoidant attachment styles)<ul><li>Childhood source: forms through a particularly tumultuous childhood, often one that may be marked by fear or trauma</li><li>Adulthood characteristics: difficulty regulating emotions, heightened sexual behavior, and increased risk for violence in their relationships.</li></ul>They are reluctant to develop a close romantic relationship, yet at the same time, feel a dire need to feel loved by others

4. Fearful-avoidant attachment,

Some people who have a disorganized attachment style can often benefit from dialectical behavior therapy (DBT), a type of talk therapy that’s especially helpful for people who experience very intense emotions.

Tips for people whith fearful-avoidant attachement

(Tips are from: https://health-clevelandclinic-org.cdn.ampproject.org/v/s/health.clevelandclinic.org/attachment-theory-and-attachment-styles

The way our caregiver may treat us during childhood can have a big impact on how we manage relationship, our attachement style

There are four different attachment styles that people may have in relationships, and they're often caused by childhood experiences.

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Love & Relationships

The 4 Attachment Style  (With tips on how to overcome the unhealthy)

Neuromarketing is a field in marketing which use medical technologies sich as functional magnetic resonance imaging (fMRI) to study brain's responses to marketing stimuli (message or ads). They mesure neural activity in the brain that trigger language, emotion,...

What's is neuromarketing?

Sounds and colors (For exemple in a supermarket) can affect people decisions in buying.<ul><li>Music with powerful bass makes people attend to dark object</li><li>Music with high frequencies shift attention to light-color object</li></ul>

The effect of Sound/Color couple

It causes customer's eyes to pointed to the intented direction. It's help marketers to optimize the placement of ad copy based on the direction of the models gaze and then captivate customer attention

The effect of the direction of model's face

It's a quick way to show personnality and humanize the brand. A mood boosting image can affect customer's willingness to spend.

The "Smile Sells" effect

Studies showed that people could pick a product based on its package. Color, text and imagery are a big elements to be considered. Some may triggered negative response, some may be positive.

Package Design Effect

Customer can be affected by simple vs complex fonts.<ul><li>if you need to convince a customer to perform some sort of task, describe it in a simple, easy to read font</li></ul>Memory recall is significally boosted with complex font (For important information)

Simple/Complex font effect

Even a single details can have a big impact in people's decision in buying a product or not. Here's a part one of what's neuromarketing: the combinaison of neuroscience and marketing, the small details that Marketers must not forget. 

What is Neuromarketing and how are brands using it to trick you into buying their products? These are some of the questions answered in this video. We also cover examples and practical applications of neuromarketing and how you can use it in your marketing and growth campaigns. Here is a link to the course shared on the video: An Introduction to Consumer Neuroscience & Neuromarketing www.coursera Dot org/learn/neuromarketing Interested in learning about all things marketing and growth? Find more on our blog: https://nogood.io/blog/

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Strategy

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Learning & Education

What is Neuromarketing and how are brands using it to trick you into buying their products? 

These are some of the questions answered in this video. We also cover examples and practical applications of neuromarketing and how you can use it in your marketing and growth campaigns. 

Here is a link to the course shared on the video:
An Introduction to Consumer Neuroscience & Neuromarketing
www.coursera Dot org/learn/neuromarketing

Interested in learning about all things marketing and growth? Find more on our blog: https://nogood.io/blog/

If you want normal, we're NoGood for that.


NoGood

Neuromarketing: Hacking Into Consumers' Minds

The concept of Love Languages was originally developed by Dr. Gary Chapman and popularized by his 1992 book, The 5 Love Languages. Truity's 7 Love Styles assessment updates and expands the concept to put emphasis on what really matters in modern relationships.

The 7 love language

Feel special and valued when: their partner takes an interest in their hobbies and interests and makes an effort to enjoy activities together. The motivation here is togetherness, but it's about more than just spending quality time with a partner.

QUALITY TIME

Feel special and valued when: their partner gives them praise and compliments. For them, words are more important than deeds. They want to feel that their partner is paying attention to their personal qualities and the little triumphs of their lives

APPRECIATION

Feel special and valued when: their partner is able to connect with them and support them through tough emotions. This type feels loved when they receive caring support during emotionally challenging or vulnerable times.

EMOTIONAL

Feel special and valued when: when their partner shows generosity with finances in order to bring them joy. Treats and surprises are certainly part of this love style, but it is not limited to receiving gifts. Rather, it describes a larger desire for a partner who is willing to use their financial resources in a variety of ways to help and delight their significant other

FINANCIAL

Feel special and valued when: their partner values their intelligence, respects their opinion, and takes part in thoughtful discussion of important issues. It focuses more specifically on a meeting of minds and valuing each other's intelligence. People with the Intellectual love style like to connect through the mind.

INTELLECTUAL

Feel special and valued when: they are being touched and held by their partner; they love the sensate experience of physical intimacy. This is not just a code word for sex. Rather, it includes everything from erotic touch to hugs, hand-holding, foot rubs, snuggles and quick morning kisses.

PHYSICAL

Feel special and valued when: their partner takes care of the chores, pitches in with the household, and offers practical, everyday help to lighten the load.Rather than just helping out with the chores, the Practical love style is about going “above and beyond” with practical help, and doing things that are unexpected and specifically for the benefit of your partner.

PRACTICAL

In order to maintain a beautiful relationship, we should know our partners love language. How could we show that we care for them? By knowing their love language...

Truity's 7 Love Styles test reflects recent findings that show what contemporary couples need and expect in their relationships. Love is complex. What one person needs and expects from a romantic partner can be very different from what the partner naturally gives. But having different preferences for giving and receiving love doesn't mean a partnership is doomed. The key to