Psychologies always try to describe and explain the human mind and behavior. The different schools of psychology represent the major theories within the field of psychological science. The main schools of psychology are:<ul><li>Structuralism</li><li>Functionalism</li><li>Gestalt </li><li>Behaviorism </li><li>Psychoanalysis </li><li>Humanism </li><li>Cognitivism.</li></ul>

Major thinkers associated with Wilhelm Wundt and Edward TitchenerThis outlook focused on breaking down mental processes into the most basic components. The focus of structuralism was on reducing mental processes down into their most basic elements. The structuralists used techniques such as introspection to analyze the inner processes of the human mind.

STRUCTUTALISM

Major thinkers associated with: William JamesIt functioned on the mind's functions and adaptations. Instead of focusing on the mental processes themselves, functionalist thinkers were interested in the role that these processes play. Gaining a better understanding of the purpose would allow psychologists to better understand how the mind allows people to respond and adapt to their environments.

FUNCTIONALISM

Major thinkers associated with: Max Wertheimer, Wolfgang Köhler, and Kurt KoffkaInstead of breaking down thoughts and behavior to their smallest elements, the gestalt psychologists believed that you must look at the whole of experience. According to Gestalt thinkers, the whole is greater than the sum of its parts, a philosophy known as holism

GESTALT

Major thinkers associated with: John B. Watson, Ivan Pavlov, and B. F. SkinnerBehaviorism suggests that all behavior can be explained by environmental causes rather than by internal forces. Behaviorism is focused on observable behavior. (This school have significally impact the course of psychology. Many ideas and techniques that emerged from this school of thought are still widely used today)

BEHAVIORISM

Major thinkers associated with: Sigmund Freud,  Anna Freud and Otto Rank, and neo-Freudians such as Erik Erikson, Alfred Adler, and Karen HorneyThe human mind was composed of three elements, which their interaction led to all of the complex human behaviors: <ul><li>the id (primal urges), </li><li>ego (personality charged with dealing with reality), </li><li>superego (Holds all the ideals and values from our parents and culture)</li></ul>Other important theories included the idea of the conscious and unconscious, Freud's psychosexual approach to personality development, and the concept of life and death instincts.

PSYCHOANALYSIS 

Major thinkers associated with: Abraham Maslow, Carl Rogers, and Clark MoustakasHumanistic psychology focus on helping people achieve and fulfill their potential. Humanistic psychology focused on topics such as: Becoming a fully functioning person, Individual free will, Hierarchy of needs, Peak experiences, and Self-actualization

HUMANISM

Major thinkers associated with: Jean Piaget, Lev VygotskyCognitive psychology is the school of psychology that studies mental processes, including how people think, perceive, remember and learn. This branch of psychology is related to other disciplines such as neuroscience, philosophy, and linguistics.

COGNITIVISM

Psychology always try to understand human minds and behaviors

Several different schools of psychology have influenced the development of psychological thought. Learn the main schools of thought and the theories they inspired.

Understand yourself and those around you.

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An attachment style is a specific pattern of behavior in and around relationships. According to attachment theory, first developed by psychologist Mary Ainsworth and psychiatrist John Bowlby in the 1950s, a person's attachment style is shaped and developed in early childhood in response to their relationships with their earliest caregivers.

<ul><li>Childhood source: when caregivers consistently fulfill a baby’s physical and emotional needs</li><li>Adulthood charactrristics: able to trust others and be trusted, love and accept love, and become close to others with relative ease.</li></ul>They're not afraid of intimacy, nor do they feel panicked when their partners need time or space away from them. They're able to depend on others without becoming totally dependent

1. Secure attachement, the healthy ideal of relationship

A secure attachment style doesn’t mean you can take for granted that your relationships will be smooth sailing. If two securely attached people are in a relationship, they’re starting out from a better position, but relationships take work for everyone, no matter your attachment style.

Tips for people with secure attachement style

<ul><li>Childhood source: When primary caregivers aren’t consistent in meeting a baby’s needs </li><li>Deepest fear: Abandonement</li><li>Adulthood characteristics: neediness or clingy behaviour</li></ul> People with an anxious attachment style tend to be very insecure about their relationships, often worrying that their partner will leave them and thus always hungry for validation.

2. Anxious attachement or anxious-preoccupied attachment

People with an anxious attachment can benefit from what we call ‘rituals of separation, like texting during the day to tell that we're thinking of them. They make a conscious effort to acknowledge that they’re leaving and also that they will be back.

Tips to help them to feel confident 

<ul><li>Childhood source: when a caregiver doesn’t provide a baby with sufficient emotional support</li><li> Deepest fear: Intimacy</li><li> Adulthood characteristics distant, emotionally unavailable, may find relationships suffocating and avoid them completely, preferring to be independent and rely on themselves.</li></ul>People with an avoidant attachment style tend to have trouble getting close to others or trusting others in relationships, because they ultimately don't believe their needs can get met in a relationship.

3. Avoidant attachement or dismissive-avoidant attachment 

Actively observing your own emotions and considering how you pull away from others will require a lot of work. But that effort can be an eye-opening way to help understand your style and learn to let others in.

Tips for people with avoidant attachement style

(the combination of both the anxious and avoidant attachment styles)<ul><li>Childhood source: forms through a particularly tumultuous childhood, often one that may be marked by fear or trauma</li><li>Adulthood characteristics: difficulty regulating emotions, heightened sexual behavior, and increased risk for violence in their relationships.</li></ul>They are reluctant to develop a close romantic relationship, yet at the same time, feel a dire need to feel loved by others

4. Fearful-avoidant attachment,

Some people who have a disorganized attachment style can often benefit from dialectical behavior therapy (DBT), a type of talk therapy that’s especially helpful for people who experience very intense emotions.

Tips for people whith fearful-avoidant attachement

(Tips are from: https://health-clevelandclinic-org.cdn.ampproject.org/v/s/health.clevelandclinic.org/attachment-theory-and-attachment-styles

The way our caregiver may treat us during childhood can have a big impact on how we manage relationship, our attachement style

There are four different attachment styles that people may have in relationships, and they're often caused by childhood experiences.

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Neuromarketing is a field in marketing which use medical technologies sich as functional magnetic resonance imaging (fMRI) to study brain's responses to marketing stimuli (message or ads). They mesure neural activity in the brain that trigger language, emotion,...

What's is neuromarketing?

Sounds and colors (For exemple in a supermarket) can affect people decisions in buying.<ul><li>Music with powerful bass makes people attend to dark object</li><li>Music with high frequencies shift attention to light-color object</li></ul>

The effect of Sound/Color couple

It causes customer's eyes to pointed to the intented direction. It's help marketers to optimize the placement of ad copy based on the direction of the models gaze and then captivate customer attention

The effect of the direction of model's face

It's a quick way to show personnality and humanize the brand. A mood boosting image can affect customer's willingness to spend.

The "Smile Sells" effect

Studies showed that people could pick a product based on its package. Color, text and imagery are a big elements to be considered. Some may triggered negative response, some may be positive.

Package Design Effect

Customer can be affected by simple vs complex fonts.<ul><li>if you need to convince a customer to perform some sort of task, describe it in a simple, easy to read font</li></ul>Memory recall is significally boosted with complex font (For important information)

Simple/Complex font effect

Even a single details can have a big impact in people's decision in buying a product or not. Here's a part one of what's neuromarketing: the combinaison of neuroscience and marketing, the small details that Marketers must not forget. 

What is Neuromarketing and how are brands using it to trick you into buying their products? These are some of the questions answered in this video. We also cover examples and practical applications of neuromarketing and how you can use it in your marketing and growth campaigns. Here is a link to the course shared on the video: An Introduction to Consumer Neuroscience & Neuromarketing www.coursera Dot org/learn/neuromarketing Interested in learning about all things marketing and growth? Find more on our blog: https://nogood.io/blog/

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The concept of Love Languages was originally developed by Dr. Gary Chapman and popularized by his 1992 book, The 5 Love Languages. Truity's 7 Love Styles assessment updates and expands the concept to put emphasis on what really matters in modern relationships.

The 7 love language

Feel special and valued when: their partner takes an interest in their hobbies and interests and makes an effort to enjoy activities together. The motivation here is togetherness, but it's about more than just spending quality time with a partner.

QUALITY TIME

Feel special and valued when: their partner gives them praise and compliments. For them, words are more important than deeds. They want to feel that their partner is paying attention to their personal qualities and the little triumphs of their lives

APPRECIATION

Feel special and valued when: their partner is able to connect with them and support them through tough emotions. This type feels loved when they receive caring support during emotionally challenging or vulnerable times.

EMOTIONAL

Feel special and valued when: when their partner shows generosity with finances in order to bring them joy. Treats and surprises are certainly part of this love style, but it is not limited to receiving gifts. Rather, it describes a larger desire for a partner who is willing to use their financial resources in a variety of ways to help and delight their significant other

FINANCIAL

Feel special and valued when: their partner values their intelligence, respects their opinion, and takes part in thoughtful discussion of important issues. It focuses more specifically on a meeting of minds and valuing each other's intelligence. People with the Intellectual love style like to connect through the mind.

INTELLECTUAL

Feel special and valued when: they are being touched and held by their partner; they love the sensate experience of physical intimacy. This is not just a code word for sex. Rather, it includes everything from erotic touch to hugs, hand-holding, foot rubs, snuggles and quick morning kisses.

PHYSICAL

Feel special and valued when: their partner takes care of the chores, pitches in with the household, and offers practical, everyday help to lighten the load.Rather than just helping out with the chores, the Practical love style is about going “above and beyond” with practical help, and doing things that are unexpected and specifically for the benefit of your partner.

PRACTICAL

In order to maintain a beautiful relationship, we should know our partners love language. How could we show that we care for them? By knowing their love language...

Truity's 7 Love Styles test reflects recent findings that show what contemporary couples need and expect in their relationships. Love is complex. What one person needs and expects from a romantic partner can be very different from what the partner naturally gives. But having different preferences for giving and receiving love doesn't mean a partnership is doomed. The key to

The 7 Major Schools of Thought in Psychology

The 4 Attachment Style (With tips on how to overcome the unhealthy)

Neuromarketing: Hacking Into Consumers' Minds

The Seven Love Styles