The Paradox of Choice is a well-known phenomenon in marketing and behavioral studies. Here’s how it works.
When a new product gets on the market, buyers are happy as they see multiple versions of it. More versions mean different features and customizability. So everyone can find the product that better fits their needs.
Yet, as the choices increase, the buyers experience a drop in happiness and enthusiasm.
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Minimalism for the Modern Mind: Declutter Your Life to Find Inner Peace
cosmopolitanmindset.substack.com
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Passionate about self-improvement, personal growth, finance, and creativity. I love to inspire people to become the better version of themselves. Author @ www.cosmopolitanmindset.com
Discover serenity in simplicity! Embrace minimalism to declutter your life and find inner peace. Explore practical steps to simplify your world and enrich your soul.
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