Why Fats And Sugars Are Particularly Appealing

“Food is nature’s ultimate reinforcer,” said the study’s lead author.

“But why fats and sugars are particularly appealing has been a puzzle. We’ve now identified nerve cells in the gut rather than taste cells in the mouth are a key driver. We found that distinct gut-brain pathways are recruited by fats and sugars, explaining why that donut can be so irresistible.”

Ultimately, this research provides insights on what controls “motivated” eating behavior, suggesting that a subconscious internal desire to consume a diet high in both fats and sugar has the potential to counteract dieting efforts.