Why will somebody buy from you?
They will only buy because of either of two emotions: Fear or Aspiration.
Nobody will ever do anything in their lives if there is no fear or aspiration. Every decision we make, every product that we buy, either improves our lifestyle or makes us feel secure.
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Similar ideas to The Million-Dollar Question.
Because we don’t have instincts, we have to consciously make decisions and take control of our lives. However, most of them are directed by society or by our emotions which is why we often end up where we don’t want to be. We are rather aimless
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