Stereotypes and Biases

Color preferences can sometimes make a statement about how we want other people to perceive us. Other factors such as age and gender can also influence the color choices we make.

The personality of the buyer can play an important role in color selection, but buyers are often heavily infl...

Biases are mental patterns or shortcuts that influence our perception about something, someone, or a situation. We learn them from our families, friends, teachers, media, and throughout our culture. While we might not be aware of our biases, they can perpetuate oppression...

Think critically about your own mentality and what factors could contribute to a subjective decision: How much and how well do you know the other people involved with the decision? What past experiences could lead you to a biased view of the different options available to you? What assumpt...