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Color Preferences
Color preferences can sometimes make a statement about how we want other people to perceive us. Other factors such as age and gender can also influence the color choices we make.
The personality of the buyer can play an important role in color selection, but buyers are often heavily influenced by factors such as price and other practical concerns.
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- White: can feel fresh and clean. Often used to evoke a sense of youth and modernity.
- Black: often associated with sexy, powerful, mysterious, and even ominous feelings.
- Silver: linked to a sense of innovation and modernity.
- Red: a bold...
- Red was used to stimulate the body and mind and to increase circulation.
- Yellow was thought to stimulate the nerves and purify the body.
- Orange was used to heal the lungs and to increase energy levels.
- Blue was believed to soothe illnesses and treat pain.
- Indi...
While most perceptions of color are subjective, some color effects have universal meaning.
- Colors in the red area of the color spectrum are known as warm colors and include red, orange, and yellow. These warm colors evoke emotions ranging from feelings of warmth and comfort ...
Most psychologists view color therapy with skepticism and point out that the supposed effects of color are often grossly exaggerated. Also, one’s feelings about color are often deeply personal and rooted in their own experience or culture.
Much of the evidence in this emerging area is an...
- The mood-altering effects of color may only be temporary.
- Warm-colored placebo pills may be more effective than cool-colored placebo pills.
- Installing blue-colored streetlights can lead to reduced crime in those areas.
- Red causes people to react with greater speed and...
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- Professions that rely heavily on visual mediums use color psychology to try to predict and instigate emotions in their target audience.
- People use colors and lighting to increase their well-being and productivity, and express their individuality.
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- Up to 90% of snap judgments made about products can be based on color alone (depending on the product).
- Colors influence how consumers view the "personality" of the brand in question.
- Our brains prefer recognizable brands, which makes color incredibly important when creating ...
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