Color Preferences

Color preferences can sometimes make a statement about how we want other people to perceive us. Other factors such as age and gender can also influence the color choices we make.

The personality of the buyer can play an important role in color selection, but buyers are often heavily influenced by factors such as price and other practical concerns.

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Color Psychology: How Colors Affect Us and What Each One Means

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What is color psychology? How do colors influence emotions? What do the colors mean? What do the colors convey in different cultures? The meaning of colors resonates much more than we believe in our daily actions. We tend to associate each tone with certain feelings and various concepts.

Key Ideas

Some Applications Of Color

Professions that rely heavily on visual mediums use color psychology to try to predict and instigate emotions in their target audience.
People use colors and lighting to increase their...

Tips for Using Color Psychology

Using your favorite color for everything may result in oversaturation.
Choose colors according to context to avoid being inappropriate.
Combining colors may communicate a different message than the colors would individually.
Consider the functionality of the object when picking a color.
Use colors to enhance your memory by highlighting important things and associating each color with its meaning.
Be consistent with your color usage if you are defining colors for a business.

Colors and Psychology

It investigates how the colors affect us. Colors can change our perception, alter our senses, make us emotional, improve our memory and attention, and even influence our decisions.

The influence of colors can completely change the idea we have of a certain space or element. Colors interact with our memory, awaken feelings and guide reason and the associations that we develop to colors save our brains time, since they are processed unconsciously.

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Color Psychology: How Colors Influence the Mind

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The psychology of color as it relates to persuasion is one of the most interesting-and most controversial-aspects of marketing. The reason: Most of today's conversations on colors and persuasion consist of hunches, anecdotal evidence and advertisers blowing smoke about "colors and the mind."

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The Psychology Of Color: Research Findings

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Up to 90% of snap judgments made about products can be based on color alone (depending on the product).
Colors influence how consumers view the "personality" of the brand in question.

The Psychology Of Color - Misconceptions

Elements such as personal preference, experiences, upbringing, cultural differences, context, etc., often muddy the effect individual colors have on us. So assertions on the effect of colors are often not based on scientifically sound evidence.

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Color Psychology: How the Colors You Choose Affect Your Mood | Science of People

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There are no magic bullet answers, but there are generalities that can be gleaned from decades of research on the patterns of what people think about each color. So, how can you pick the perfect color for each situation? Based on the research, here is your personal color guide.

Key Ideas

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“We have a repository of information about a color. For example, the color blue is almost always associated with blue skies, which when we are children is a positive thing — it means playing out...

Color Suggestions

Desktop: Green, as it is the bit is restful for eyes and produces the least amount of eyestrain.
Work Out Clothes: Orange, the color of stimulation and enthusiasm.
Women’s Dating Clothing: Red, the color of passion and gets blood pumping.
Men’s Dating Clothing: Blue to communicate stability and calmness.
To Look Aggressive: Black, as research correlates it with higher levels of aggression on sports teams that use it.
Office Walls: Blue and Green. Blue can lower heart rates and green reduces anxiety and is associated with money.
Work Clothing: Not grey, as it inspires people to be passive, uninvolved and have a lack of energy.

Research And Color

Research says colors can absolutely affect your mood, behavior and stress levels. It also claims there are generalities that can be gleaned from decades of research on the patterns of what people think about each color but no absolute truth.