Life hacking mentality

A series of trends are grouped under the rubric of life hacking, labeled "the Californian Ideology." It is a mix of cybernetics, free-market economics, and counter-culture libertarianism. It is very individualistic and distrustful of institutions.

Later on, the life hacking mentality showed up in seemingly unrelated phenomena as the pickup-artist scene. PUAs are a product of a subculture believing that all human activities can be "optimized" by applying systematic processes and formulae like workflows and algorithms. Life hackers started out analyzing and streamlining their to-do lists as well as their intimate relationships.