LOOK FOR SIMILARITIES AND DIFFERENCES. ✨

Look for common ground. When you concentrate on differences the space grows wider, but when you seek out what you have in common it helps bridge the gap.

When we look at situations, we prefer to look for what is distinct. Instead, we should pay attention to the similarities.

The four words "this time is different" makes us incorrectly think that differences are more valuable than similarities. When your rea...

When we focus on the differences, we lose touch with the evidence that the similarities point out. The history of a matter provides context.

• Consider investors and the dotcom bubble. People saw it as unique. We reasoned that everything would change, and everyone ...