"Digital natives"
Coined by Marc Prensky in 2001, refers to individuals born into the era of ubiquitous technology, including the internet. They are comfortable with technology from an early age and see it as integral to their lives. This group, often associated with Millennials and Generation Z, is contrasted with “digital immigrants,” who had to adapt to technology. The term is contested, with some arguing for a more nuanced understanding of youth’s relationship with digital media and learning.
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By 2025, millennials are expected to make up 75% of the workforce5. Their unique approach to management is reshaping professional dynamics and has the potential to drive real change within their organizations.
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Similar ideas to "Digital natives"
Major characteristics of millennials
- Millennials are the children of baby boomers and were raised with the mindset of 'We want it to be easier for our children than it was for us.'
- Millennials were around for the rise of the internet and came to age alongside the internet. A good way to describe millennials is technol...
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