Step 3: Select Tools According to the ICOR® Framework
PKM & PPM for your personal productivity.
BKM & BPM for teamwork and organizational efficiency.
Choosing the right category helps streamline your tool stack.
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Meet the ICOR® Framework!
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3. Create free tools
Written content is not the only type of content you can create and rank to generate leads. You can create free tools too. This is especially powerful if you’re a software-as-a-service (SaaS) company. Scale down the paid version of your tool and offer it for free.
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