Number 5

The first number mentioned in a negotiation, however arbitrary, exerts a powerful influence on the negotiation that follows.

You can avoid being the next victim of the anchoring bias by making the first offer (or offers) and trying to anchor talks in your preferred direct...

In negotiations, the tortoise wins.

Never let the rush to close the deal lead you to make the first offer. It is always better to let them make the first offer.

• Because the first offer is just that, it is a starting point. It is rarely the end.

“I never forget a face, but in your case I'll be glad to make an exception.”

-Groucho Marx