Participation Matters

The people who are living healthy, fulfilling lives are actively living instead of simply being alive.

Living a healthy life is rooted in participating in the world around you.

Primary research involves direct engagement with the intended end-user or research subject population. (observation, interviews, focus groups, online chat rooms, questionnaires and surveys)

Secondary research involves reviewing and analyzing information from primary research activities. (do...

Tools like data or equations or even stories are of limited value if an audience feels they can’t push back, disagree, or ask for clarification. 

The higher the status of your audience, the more important it is to actively create pauses or other spaces where misunderstandings can be voi...