AI Algorithms presents results based on user preferences

AI algorithms are at the heart of personalised search experiences. These algorithms analyse a user’s past behavior, including search queries, clicks, and even time spent on various pages. By understanding what each user finds relevant and engaging, AI can tailor search results to match personal preferences. 

Netflix uses sophisticated AI algorithms to analyse a vast array of user data, including the genres you watch most frequently, the titles you’ve rated highly, how much of a show or movie you watch before stopping, and even the time of day you prefer to watch certain types of content.