Contextual understanding gives accurate results for queries

Beyond just analysing keywords, AI-powered search engines understand the context of queries. This involves interpreting the intent behind a search and considering factors such as the user’s location, device used, and even the time of day.

If you search for “pizza places” on your phone at lunchtime, an AI-powered search engine considers your location, the time, and the fact you’re using a mobile device. It then shows nearby pizza restaurants open for lunch, rather than just any pizza-related information.