Visual search allows image based queries

Visual search enables users to use images or videos as their search queries. This is particularly useful in scenarios where describing an item in words is difficult. By analysing visual content, AI can identify objects, text, and even context within the image or video, returning relevant information

Imagine you see a stylish lamp in a magazine but don’t know where to buy it. By taking a photo and using a visual search app, like Google Lens, the app analyzes the image, identifies the lamp, and shows you where you can purchase it online