Sometimes the best way to market is to talk about the trend / hype that goes around the steak than the actual product.
People constantly try to find a connection that resonates with them on a personal level. Use a story around the thing you sell than talking about the merchandise.
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Similar ideas to Sell The Sizzle Than The Stake
When you invoke time in the mes- sage, you make more of a personal connection than when you invoce money.
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