People value time more than money
When you invoke time in the mes- sage, you make more of a personal connection than when you invoce money.
The researchers concluded that people are more willing to buy, spend more money, and like their purchases better if there’s a personal connection.
In most cases, that personal connection is triggered by references to time instead of money. The idea is that mentioning time highlights your experience with the product, and this thinking about the experience makes the personal connection.
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