Reason for the negative impact
- There is less money to go around. Since March, about a third of influencers were already seeing fewer collaborations.
- This is also an awkward time to advertise, while so many are unemployed or facing a life-threatening illness. Brands don't want to alienate their market.
- Some retailers are doing better, while other online retailers may not last. Categories like fashion, beauty, and luxury will likely suffer first and hardest.
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