The Alternative Ways to Advertise

Not every company can play the cultural game. Alternatives:

- Informing customers about a product: "FYI, product X exists. Here's how it works. It's available if you need it." Hopefully by repeating it enough time sales happen.

- Overt persuasion: "4/5 doctors prefer Camels" or "Verizon: America's largest 4G LTE network"

- Making promises: Guarantee or warrantees, but more often a brand image. Like Disney = "family entertainment"

- Honest signaling: an ads in a very expensive location. A huge billboard announces (subtextually), "We're willing to spend a lot of $ on this. We're committed to it."