#4

In the modern age, the more options we have available, the happier we feel.

In Too Soon Old, Too Late Smart, Psychiatrist Gordon Livingston writes that those who are most unwell or discouraged suffer from a sense of limited choices, sometimes brou...

The novel 'Persuasion' emphasizes something learned by almost all of us by a very early age: it is always better to trust your own gut than to blindly follow somebody else's advice. While hard to believe sometimes, friendships do not always turn out reliable and, sometimes, only we can decide wha...

Decide what to test, create two versions, decide on how long to run the test, collect enough data, analyze.

If you’re running an on-site test, you’ll want to think of all the sales-related pieces of your website, and then figure out which elements to split test:

• headlines