How Do You Plan an A/B Test?
Decide what to test, create two versions, decide on how long to run the test, collect enough data, analyze.
If you’re running an on-site test, you’ll want to think of all the sales-related pieces of your website, and then figure out which elements to split test:
- headlines
- CTA text
- CTA location
- CTA button color or surrounding space
- pop-ups
- featured images
- copy
- the number of fields in a form
With off-site tests, you’re probably testing either an ad or a sales email. Send out two versions and then track which one converts better. Then you can adapt your structure, copy, images, or offers.
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