Quality Content Is Made From Utility, Inspiration And Empathy

According to Ann Handley, great content is less about what you write snd more about how you write it. The 3 main elements to make your writing compelling are utility, inspiration & empathy. Utility means that your content needs to be useful to the user. Like the copy for Apple products. Inspiration means that your content needs to be creatively or statistically inspired. It should make it easier for your readers to understand the point with the help of evidence. Lastly, empathy means writing content that solves your customer’s problems.