Fanocracy explores how brands can foster genuine connections, turning customers into loyal fans.

Rather than just pushing products, tap into shared passions to build emotional connections.True fandom comes from shared enthusiasm, not transactions.”

Passion Over Promotion

Offer value without expecting immediate returns—give knowledge, entertainment, or experiences.Generosity builds trust; trust builds fandom.”

Give More Than You Take

Engage authentically, with genuine interest in your audience’s stories and desires.“The path to fandom starts with listening, not broadcasting.”

Create Personal Connections

Create spaces (online or offline) where people can unite over shared interests around your brand.“Fans thrive in communities—they find identity and belonging.”

Build Communities, Not Customers

Involve fans in co-creating experiences, products, or campaigns to deepen their attachment.“Fans become loyal when they feel part of the journey.”

Foster Ownership Through Innovation

Share personal stories, showcase real people, and break down corporate facades.“A brand with a face and soul attracts hearts and minds.”

Humanize Your Brand

Provide free, valuable content that delights and educates, creating goodwill and trust.Generosity in content fuels the fan relationship.

Use Free Content Strategically

Offer memorable, interactive events or moments that fans can cherish and share.“Shared experiences transform customers into lifelong advocates.”

Embrace Shared Experiences

Reduce barriers—engage directly with fans, respond to feedback, and show your human side.Accessibility is the ultimate tool for trust and loyalty.

Be Accessible & Approachable

Empower fans to spread the word, influence others, and build excitement organically.“The best advocates are your most loyal fans.”

Let Fans Lead The Way

Fanocracy teaches brands to embrace human connection and shared passion. By nurturing authentic relationships and creating meaningful experiences, brands can build a community of fans who stand by them.

Turn customers into devoted fans by fostering genuine connections, shared passions, and trust.

A Wall Street Journal bestseller From the author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power.   How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear? They embody the most powerful marketing force in the world: die-hard fans.   In this essential book, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation. They lay out a road map for converting customers’ ardor into buying power, pulling one-of-a-kind examples from a wide range of organizations, including:   ·         MeUndies, the subscription company that’s revolutionizing underwear ·         HeadCount, the nonprofit that registers voters at music concerts ·         Grain Surfboards, the board-building studio that willingly reveals its trade secrets with customers ·         Hagerty, the classic-car insurance provider with over 600,000 premier club members ·         HubSpot, the software company that draws 25,000 attendees to its annual conference   For anyone who seeks to harness the force of fandom to revolutionize his or her business, Fanocracy shows the way.

Understand yourself and those around you.

psychology

Psychology

marketingandsales

Marketing & Sales

strategy

Strategy

startup

Startups

books

Books

David Meerman Scott

Reiko Scott

Fanocracy

Claude Hopkins’ Scientific Advertising revolutionized marketing by applying logic, testing, and consumer understanding to drive success.

Hopkins argued that advertising should rely on data and testing, not guesswork or creativity. Track results and optimize for measurable success.“Advertising is salesmanship in print.”

Advertising as Science, Not Art

Success comes from understanding the consumer’s needs, motivations, and desires. Write directly to solve their problems.“The right knowledge of human nature is the key to successful advertising.”

Know Your Audience

The headline determines whether the ad is read or ignored. Craft headlines that spark curiosity or address pain points.“We pick out what seems appealing, ignoring the rest.”

Headlines are Crucial

Ads must emphasize benefits over features. Show customers how your product improves their life.“People are seeking service, not mere amusement.

Offer Value, Not Fluff

Continuous testing ensures success. A/B test headlines, offers, and layouts to find the best-performing elements.“Without proper testing, you’re just guessing.”

Test Everything

Avoid vague claims. Specific facts, figures, and guarantees inspire trust and make your offer believable.“Platitudes and generalities roll off the human understanding like water off a duck’s back.”

Specificity Builds Credibility

Free trials and product demonstrations eliminate risk for the consumer, making them more likely to buy.“Offer samples as a way to show, not tell, your product’s value.”

Free Samples & Trials Work Wonders

Use emotional triggers like fear, curiosity, or social proof to persuade customers. Understand their deeper motivations.“Learn to appeal to their instinctive desires.”

Human Psychology Drives Response

Avoid jargon and complexity. Speak as your audience does—be relatable and straightforward.“Clarity and simplicity are the hallmarks of good advertising.”

Use Simple, Clear Language

Every ad must compel the reader to act—whether it’s to buy, inquire, or subscribe. Use urgency and incentives to nudge them.“Advertising’s sole purpose is to get results.”

Make a Call to Action

Hopkins’ insights remain timeless in the digital age. By focusing on consumer behavior, testing, and clarity, Scientific Advertising teaches marketers to combine creativity with proven strategies for measurable success.

Master advertising with Claude Hopkins’ timeless strategies—test, tailor, and persuade with precision.

The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct methods of procedure have been proved and established. We know what is most effective, and we act on basic laws. Advertising, once a gamble, has thus become, under able direction, one of the safest business ventures. Certainly, no other enterprise with comparable possibilities need involve so little risk. Therefore, this book deals, not with theories and opinions, but with well-proved principles and facts. It is written as a text book for students and a safe guide for advertisers. Every statement has been weighed. The book is confined to established fundamentals. If we enter any realms of uncertainty we shall carefully denote them. The present status of advertising is due to many reasons. Much national advertising has long been handled by large organizations known as advertising agencies. Some of these agencies, in their hundreds of campaigns, have tested and compared the thousands of plans and ideas. The results have been watched and recorded, so no lessons have been lost. Such agencies employ a high grade of talent. None but able and experienced men can meet the requirements in national advertising. Working in cooperation, learning from each other and from each new undertaking, some of these men develop into masters. Individuals may come and go, but they leave their records and ideas behind them. These become a part of the organization's equipment, and a guide to all who follow. Thus, in the course of decades, such agencies become storehouses of advertising experiences, proved principles, and methods. The larger agencies also come into intimate contact with experts in every department of business. Their clients are usually dominating concerns. So they see the results of countless methods and polices. They become a clearing house for everything pertaining to merchandising. Nearly every selling question which arises in business is accurately answered by many experiences. Under these conditions, where they long exist, advertising and merchandising become exact sciences. Every course is charted. The compass of accurate knowledge directs the shortest, safest, cheapest course to any destination. We learn the principles and prove them by repeated tests. This is done through keyed advertising, by traced returns, largely by the use of coupons. We compare one way with many others, backward and forward, and record the results. When one method invariably proves best, that method becomes a fixed principle.

Claude C. Hopkins

Scientific advertising

Switch provides a practical framework for implementing lasting change, blending psychology and real-world examples.

The Rider (rational mind) plans, the Elephant (emotional mind) drives energy, and the Path (environment) facilitates change. Successful change aligns all three.	• “For things to change, somebody somewhere has to start acting differently.”

Understand the Rider, Elephant & The Path

Avoid overwhelming the Rider with analysis paralysis. Provide specific, actionable directions for clarity.	• Instead of “be healthier,” set goals like “walk 20 minutes daily.”	• “What looks like resistance is often a lack of clarity.”

Direct the Rider with Clear Goals

Focus on what’s already working and replicate it instead of solving problems from scratch.	•	A malnourished community improved health by identifying families with healthier habits.	•	“Bright spots are your best chance for change.”

Find Bright Spots

Facts alone don’t inspire action. Use emotional appeals to energize the Elephant.	•	A moving video about a cause may prompt donations better than raw statistics.	•	“You have to speak to the Elephant’s heart, not just the Rider’s mind.”

Motivate the Elephant by Evoking Emotions

Break daunting tasks into manageable steps to make them less intimidating.	• Instead of saving $10,000, start with $5 a day.	• “Small wins create momentum.”

Shrink the Change

Simplify processes and remove barriers to encourage desired behavior.	•	Laying out workout clothes the night before increases the likelihood of exercising.	•	“What looks like laziness is often exhaustion.”

Shape the Path by Tweaking The Environment

Tie new behaviors to existing routines or specific cues to create automaticity.	•	Brush teeth right after breakfast instead of randomly during the day.	•	“Action triggers are the secret weapon of change.”

Build Habits with Action Triggers

People tend to follow the crowd. Highlight positive social norms to foster change.	• Noting that most guests reuse towels increases hotel compliance rates.	•	“When people see others doing the right thing, they’re more likely to join in.”

Rally the Herd for Social Influence

Identify and focus on pivotal actions rather than broad aspirations.	•	Instead of “lose weight,” focus on eating vegetables at every meal.	•	“Clarity dissolves resistance.”

Script the Critical Moves

Recognize small achievements to keep morale high and reinforce behavior.	• Gamifying progress with rewards keeps users engaged in habit-building apps.	•	“Big changes come from small beginnings.”

Celebrate Progress to Sustain Momentum

Change isn’t easy, but by aligning rationality, emotion, and the environment, success becomes achievable. Switch offers a roadmap to navigate personal and organizational transformations with optimism and strategy.

Master the art of change with Switch—a guide to aligning logic, emotion, and environment for success!

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results: • The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients • The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping  • The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service  In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

personaldevelopment

Personal Development

health

Health

Chip Heath is the professor of Organizational Behavior in the Graduate School of Business at Stanford University.He received his B.S. degree in Industrial Engineering from Texas A&M University and his Ph.D. in Psychology from Stanford.He co-wrote a book titled Switch How to Change Things When Change Is Hard with his brother Dan Heath.

Chip Heath

Dan Heath is a Senior Fellow at Duke University's CASE center. Dan has an M.B.A. from Harvard Business School, and a B.A. from the Plan II Honors Program from the University of Texas at Austin.He co-wrote a book titled Switch: How to Change Things When Change Is Hard with his brother Chip Heath.

Dan Heath

Switch

In James, Percival Everett masterfully unpacks themes of identity, existential questions, and the human experience.

James, the protagonist, is portrayed as an everyman, reflecting the struggles and contradictions of identity. Everett uses him as a canvas to explore societal expectations and personal authenticity. 	“We are not what we think we are, but what others perceive us to be.”

The Enigma of James

James embarks on a journey to understand the purpose of his life, mirroring the universal quest for meaning. Everett asks, what drives us to seek purpose in the first place? 	“Purpose is a construct we chase to fill the void of existence.”

The Search for Meaning

The book emphasizes that identity is not fixed but fluid, shaped by experiences and relationships. James evolves as he navigates his past and present. 	“Identity is not a destination but a lifelong journey of becoming.”

Identity as a Fluid Construct

James grapples with societal, familial, and personal expectations, often feeling trapped. Everett critiques the pressures that mold individuals into roles they may not choose. 	“Expectations are the cages we build with the keys of approval.”

The Weight of Expectations

Relationships in James’ life serve as mirrors, showing him parts of himself he wouldn’t otherwise see. Everett highlights the importance of others in self-discovery. 	“It is through others that we learn who we are.”

Interpersonal Relationships

James frequently revisits his past, showing how memory shapes identity. However, Everett reminds readers that memory can be unreliable and selective. 	“Memory is a mosaic of truth and fiction, pieced together by desire.”

The Role of Memory

Everett uses humor throughout the book to tackle heavy themes, showing how James—and humanity at large—uses wit to process pain and absurdity. 	“Laughter is not just an escape but a lens to view life’s absurdities.”

Humor as a Coping Mechanism

Mortality looms as James reflects on his life’s meaning. Everett explores the fear, acceptance, and lessons that come with confronting one’s finitude. 	“Mortality is the compass that points us to what truly matters.”

Confronting Mortality

Everett’s prose emphasizes the power and limitations of language. James struggles to articulate his emotions, showcasing how words shape and fail human experience. 	“Language is both our bridge to connection and our barrier to understanding.”

Language as Power

James desires freedom but is also burdened by his responsibilities. Everett examines how the two coexist and conflict in modern life. 	“Freedom is not the absence of responsibility but its mindful embrace.”

The Dichotomy of Freedom & Responsibility

Art plays a subtle yet powerful role, representing a means of self-expression and understanding for James. Everett suggests that creativity is a pathway to self-discovery. 	“To create is to see the soul in its rawest form.”

The Impact of Art & Creation

James navigates moral dilemmas that challenge black-and-white views of right and wrong. Everett highlights the nuances of ethical decision-making. 	“Morality is not a rulebook but a reflection of context and intent.”

The Complexity of Morality

James’ story is deeply personal yet resonates on a societal level. Everett bridges the gap between individual struggles and collective human experiences. 	“We are unique stories written on the same shared canvas.”

The Intersection of Individual And Collective

Despite setbacks, James shows resilience, adapting to change and learning from failure. Everett paints adaptability as a core human strength. 	“Resilience is not about enduring but transforming in the face of change.”

Resilience & Adaptability

The book closes with an open-ended view of James’ journey, reinforcing that life’s value lies in its process, not its end. 	“The beauty of life is not in arriving but in the steps we take along the way.”

The Journey, Not the Destination

James by Percival Everett is a deeply philosophical exploration of identity, meaning, and connection. Through humor, sharp insights, and a deeply human protagonist, Everett invites readers to reflect on their own lives while following James on his compelling journey.

Explore James by Percival Everett—a witty, profound dive into identity, purpose, and human connection.

A brilliant, action-packed reimagining of The Adventures of Huckleberry Finn, both harrowing and ferociously funny, told from the enslaved Jim's point of view. • From the “cult literary icon” (Oprah Daily), Pulitzer Prize Finalist, and one of the most decorated writers of our lifetime When the enslaved Jim overhears that he is about to be sold to a man in New Orleans, separated from his wife and daughter forever, he decides to hide on nearby Jackson Island until he can formulate a plan. Meanwhile, Huck Finn has faked his own death to escape his violent father, recently returned to town. As all readers of American literature know, thus begins the dangerous and transcendent journey by raft down the Mississippi River toward the elusive and too-often-unreliable promise of the Free States and beyond. While many narrative set pieces of The Adventures of Huckleberry Finn remain in place (floods and storms, stumbling across both unexpected death and unexpected treasure in the myriad stopping points along the river’s banks, encountering the scam artists posing as the Duke and Dauphin…), Jim’s agency, intelligence and compassion are shown in a radically new light. Brimming with the electrifying humor and lacerating observations that have made Everett a “cult literary icon” (Oprah Daily), and one of the most decorated writers of our lifetime, James is destined to be a major publishing event and a cornerstone of twenty-first century American literature.

philosophy

Philosophy

loveandrelationships

Love & Relationships

artsandculture

Society, Arts & Culture

Percival Everett

James

Listening is more than hearing; it’s about understanding emotions and intentions. Brooks emphasizes the importance of active, empathetic listening as a way to truly connect. 	“Listening well is an act of generosity.”

Being genuinely curious about people’s experiences opens doors to meaningful connections. Asking thoughtful questions is a crucial skill. 	“Curiosity leads to understanding; assumptions lead to distance.”

Authentic relationships require consistent efforts to build trust over time, through honesty, reliability, and vulnerability. 	“Trust is earned, not assumed.”

Avoid reducing people to labels or roles. Brooks urges readers to appreciate the full complexity of each individual. 	“Every person is a world waiting to be discovered.”

Understanding someone requires paying attention to non-verbal cues, tone, and context to grasp their true emotions. 	“The words are often just the surface; the meaning lies beneath.”

Put yourself in others’ shoes to see the world from their perspective. Empathy bridges divides and fosters understanding. 	“To know someone, you must first feel with them

Commonalities unite us more than differences divide. Brooks highlights shared values and experiences as a foundation for connection. 	“We’re all more alike than we realize.”

Sharing your own struggles and experiences encourages others to open up, creating deeper connections. 	“Vulnerability invites vulnerability.”

Distractions erode relationships. Give people your full attention to truly see and understand them. 	“Presence is the greatest gift you can offer someone.”

People are shaped by their unique paths. Acknowledge their growth and story to truly appreciate who they are. 	“To know a person is to know their story.”

Discover the art of building deeper connections with empathy, curiosity, and genuine understanding.

NEW YORK TIMES BESTSELLER • A practical, heartfelt guide to the art of truly knowing another person in order to foster deeper connections at home, at work, and throughout our lives—from the author of The Road to Character and The Second Mountain As David Brooks observes, “There is one skill that lies at the heart of any healthy person, family, school, community organization, or society: the ability to see someone else deeply and make them feel seen—to accurately know another person, to let them feel valued, heard, and understood.” And yet we humans don’t do this well. All around us are people who feel invisible, unseen, misunderstood. In How to Know a Person, Brooks sets out to help us do better, posing questions that are essential for all of us: If you want to know a person, what kind of attention should you cast on them? What kind of conversations should you have? What parts of a person’s story should you pay attention to? Driven by his trademark sense of curiosity and his determination to grow as a person, Brooks draws from the fields of psychology and neuroscience and from the worlds of theater, philosophy, history, and education to present a welcoming, hopeful, integrated approach to human connection. How to Know a Person helps readers become more understanding and considerate toward others, and to find the joy that comes from being seen. Along the way it offers a possible remedy for a society that is riven by fragmentation, hostility, and misperception. The act of seeing another person, Brooks argues, is profoundly creative: How can we look somebody in the eye and see something large in them, and in turn, see something larger in ourselves? How to Know a Person is for anyone searching for connection, and yearning to be understood.

David Brooks

How to Know a Person

Morgan Housel dives into timeless truths about human behavior, showing how understanding consistency shapes smarter decisions.

Human behavior doesn’t change as much as we think. Recognizing recurring patterns can guide better decisions.“People are consistent in being unpredictable, but their desires and fears remain remarkably stable.”

Human Nature Is Predictable

Adapting to change is key to navigating life’s challenges. Success lies in flexibility, not rigidity.“The most resilient aren’t the strongest but those who can adjust the fastest.”

The Power of Adaptability

Scarcity drives value in almost everything—time, resources, or attention. Focus on what truly matters.“What’s rare becomes valuable, and that’s a principle that will never change.”

Scarcity & Value

Outcomes are often a mix of luck and skill, but the impact of each varies. Recognize when luck plays a role.“Separating what’s within your control from what isn’t is an underrated life skill.”

Luck & Skill

Our emotions drive decisions more than logic. Recognizing this can help avoid impulsive mistakes.“Emotion is a compass; it doesn’t always point true north, but it guides you nonetheless.”

Emotional Consistency

Growth has limits, whether in economies or personal ambitions. Sustainable progress requires restraint.“Chasing infinite growth often leads to finite resources and burnout.”

The Fallacy of Endless Growth

Absolute certainty is a myth. Embracing uncertainty allows for better decision-making and less stress.“Life isn’t about avoiding risk but managing it wisely.”

Myth of Certainty

Lessons from the past often repeat because human behavior remains consistent. Study history to anticipate future trends.“The stories of yesterday are the strategies for tomorrow.”

History as a Teacher

True wealth isn’t about having more but needing less. Simplifying life enhances happiness and freedom.“The richest are those who find satisfaction with what they already have.”

Wealth & Happiness

Principles like trust, kindness, and curiosity never go out of style. Invest in what lasts.“In a changing world, timeless values anchor us to what’s truly important.”

Timeless Values Triumphs

Morgan Housel’s Same as Ever is a guide to navigating life’s complexities by understanding the constants of human nature. It reminds us that while the world evolves, some truths never fade.

Morgan Housel’s Same as Ever explores timeless truths about human behavior, helping us make better decisions in an ever-changing world.

When planning for the future we often ask, “What will the economy be doing this time next year?” Or, “What will be different ten years from now?” But forecasting is hard. The important events that will shape the future are inherently unpredictable. Instead, we should be asking a different question: What will be the same ten years from now? What will be the same one hundred years from now? Knowledge of the things that never change is more useful, and more important, than an uncertain prediction of an unknowable future. In Same As Ever, bestselling author Morgan Housel shares 24 short stories about the ways that life, behaviour, and business will always be the same. Armed with this knowledge of the unchanging, you will have a powerful new ability to think about risk, opportunity, and how to navigate the uncertainty of the future. As you see familiar themes repeat again and again in the years ahead, you’ll find yourself nodding and saying, “Yep, same as ever.”

history

History

technologyandthefuture

Technology & The Future

Morgan Housel is a partner at The Collaborative Fund. He is a two-time winner of the Best in Business Award from the Society of American Business Editors and Writers, winner of the New York Times Sidney Award, and a two-time finalist for the Gerald Loeb Award for Distinguished Business and Financial Journalism. He lives in Seattle with his wife and two kids.

Morgan Housel

Same as Ever

Simu Liu’s memoir captures his journey from immigrant struggles to becoming a global Marvel superhero.

Simu’s parents sacrificed everything for his future, enduring hardships as immigrants in Canada.	“To chase a better life, my parents left their dreams behind.”

Immigrant Family Sacrifices

Simu grew up juggling Chinese traditions and Western values, often clashing with his parents’ high expectations.	“I was caught between two worlds, trying to belong in both.”

Cultural Clashes at Home

Despite his parents’ hopes for a stable career, Simu pursued acting, facing initial rejection and doubt.	“Sometimes the dream feels impossible until it doesn’t.”

Chasing Unlikely Dreams

Landing the role of Shang-Chi was more than acting—it was about breaking barriers for Asian representation in Hollywood.	“This was bigger than me; it was for all of us.”

Power of Representation

Simu shares countless auditions that ended in “no,” yet he learned resilience and self-belief along the way.	“Rejection wasn’t failure; it was preparation.”

Resilience In The Face of Rejection

Simu navigated the tension with his parents, ultimately earning their support by proving his dedication.	“Sometimes, proving them wrong is how we prove them right.”

Overcoming Family Expectations

Simu reflects on his mistakes and lessons, from financial struggles to navigating fame responsibly.	“Every misstep taught me to walk taller.”

Humility & Growth

Simu’s story inspires young people to dream big and embrace their identities, no matter the odds.	“Your story matters; the world is waiting to hear it.”

Empowering The Next Generation

From struggles to stardom, Simu Liu’s memoir inspires with resilience, ambition, and breaking barriers.

INSTANT NEW YORK TIMES BESTSELLERThe star of Marvel’s first Asian superhero film, Shang-Chi and the Legend of the Ten Rings, tells his own origin story of being a Chinese immigrant, his battles with cultural stereotypes and his own identity, becoming a TV star, and landing the role of a lifetime.In this honest, inspiring and relatable memoir, newly-minted superhero Simu Liu chronicles his family's journey from China to the bright lights of Hollywood with razor-sharp wit and humor.Simu's parents left him in the care of his grandparents, then brought him to Canada when he was four. Life as a Canuck, however, is not all that it was cracked up to be; Simu's new guardians lack the gentle touch of his grandparents, resulting in harsh words and hurt feelings. His parents, on the other hand, find their new son emotionally distant and difficult to relate to - although they are related by blood, they are separated by culture, language, and values. As Simu grows up, he plays the part of the pious child flawlessly - he gets straight A's, crushes national math competitions and makes his parents proud. But as time passes, he grows increasingly disillusioned with the path that has been laid out for him. Less than a year out of college, at the tender age of 22, his life hits rock bottom when he is laid off from his first job as an accountant. Left to his own devices, and with nothing left to lose, Simu embarks on a journey that will take him far outside of his comfort zone into the world of show business. Through a swath of rejection and comical mishaps, Simu's determination to carve out a path for himself leads him to not only succeed as an actor, but also to open the door to reconciling with his parents.We Were Dreamers is more than a celebrity memoir - it's a story about growing up between cultures, finding your family, and becoming the master of your own extraordinary circumstance.

Fanocracy

Scientific advertising

Switch

James

How to Know a Person

Talha Mumtaz ✔️