Before you begin the writing, be sure you know the purpose or mission or objective of every piece of content that you write.
What are you trying to achieve? What information, exactly, are you trying to communicate? And why should your audience care?
ANN HANDLEY
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Similar ideas
Start with your goal
Why did you write this email, message or report? Everything you include in your piece of writing should support your core purpose.
Don't waste words on meandering ideas and extraneous information. And when reviewing what you've written, put yourself in the reader's shoes. Will th...
The “5 Ws + H” method
... for establishing what and how you will write:
- Who: Who is my audience?
- What: What do they need to know?
- When: When does this apply, when did this happen, or when do they need to know it by?
- Where: Where is this happening?
- ...
Growing toward company goals
Before you grow, you have to know what your company is trying to grow toward. If you want to grow, make sure the things you do are going to help your company on its mission.
Say no to the work that doesn't get that rocket flying in the right direction. Say yes to the work ...
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