Day 2

• Qualitative research is often defined as what it's not, it's not numbers. But more importantly, qualitative research differs from quantitative research in terms of the questions we ask.
• Instead of who, what, when, where, and how much, qualitative research is often about the

... for establishing what and how you will write:

• Who: Who is my audience?
• What: What do they need to know?
• When: When does this apply, when did this happen, or when do they need to know it by?
• Where: Where is this happening?
• ...

Start your questions with who, what, when, where, why or how.

For example, instead of asking "Were you terrified?", which will produce a "yes" or "no" answer, try asking, "How did that feel?" They might have to think about it, but you'll get a much better response.