DUSTIN POIRIER

As human beings, we're very good at keeping going. We live up to our demands and carry out demands others place on us. We keep on showing up and can do this for decades at a time.

Then, one day, much to everyone's surprise, and our own, we break. We can no longer get out of bed. We fall in...

Once the idea is pitched to the champion, we would either get a thumbs up or we won’t. 

• If this hurdle is cleared, work towards how to present the idea to the big guys, which is now the champion’s job. Work with someone who has access to the schedules of the senior management.
• ...

Because the tripod stands steady only if all three legs have a good ground. 

The same applies to any keyword and the three factors mentioned above:

• If the difficulty is OK and the keyword is relevant but it has no search volume, you’ll get no traffic because nobody uses the keywo...