Why a “tripod”?
Because the tripod stands steady only if all three legs have a good ground.
The same applies to any keyword and the three factors mentioned above:
- If the difficulty is OK and the keyword is relevant but it has no search volume, you’ll get no traffic because nobody uses the keyword.
- If search volume and relevance are OK, but the difficulty is too high, you won’t rank for the keyword due to fierce competition.
- If a keyword has a high search volume and low difficulty but the search intent doesn’t match, Google won’t show your page for the keyword.
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