The world respects people who think they should be running it
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Marketers may fall into the trap that they think they want to sell to everyone. If Coke and Nike sell to everyone, they think they should sell to everyone.
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Most people start by listing the superficial trappings of living well - homes, cars, trips. But when people are allowed to think further, they realize they want those things with good friends, or good family relationships.
Considering what living well means guides your choices. It gets peo...
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