Purity Of Someone's Mind:

If you tell someone what to do, they become defensive. 

However, if they arrive at the same conclusion themselves, they're much more likely to buy what you're selling, whether it's your idea or product.

An attempt to change someone’s mind will be successful if it aligns with the core elements that govern how we think:

1. Prior beliefs
2. Emotion
3. Incentives
4. Agency 
5. Cur...

Using someone's name is crucial in building a connection. It demonstrates that you value them and have made an effort to remember their name, making your interaction meaningful and personal. According to Carnegie, a person's name is the fundamental element in any language...